The purpose of the article is to analyze modern literature in the direction of the personification of the educational process in Ukraine, to develop the theoretical foundations for the personification of the educational activities of the university in a pandemic using research methods were used to solve the set tasks: theoretical (study and analysis of scientific and pedagogical, psychological and pedagogical, reference, specialized literature, regulatory documentation on the topic of research, additional professional advanced training programs; analysis, comparison, classification of the information received and generalization); empirical (pedagogical experiment, observation, questionnaire survey, survey, conversation, testing) during an international pandemic. The article substantiates the concept of personalization of the educational process in higher education, indicates the place of personalization in some other definitions. Based on the analysis, an information model of the personalization of the educational process in higher education is proposed, socio-cultural prerequisites and methodological approaches to ensuring the personalization of the educational process in the university are disclosed, psychological and pedagogical features of the development of the individual in the educational process of the university are considered according to target (ideal) guidelines, the main technologies for personalizing the educational process are classified process in higher education.