Religious discourse in recent decades belongs to the productive approaches of linguistic researches. Linguists study the genre varieties of a religious discourse, the pragmatics of language units in a religious text, there is an intensification of the description of religious discourse on the material of media texts. The research material in this article was the texts of printed and electronic Ukrainian Christian religious media. Evaluation is qualified as an intentional text-forming category of a journalistic text, a discursive dominant, a component of the linguistics of persuasion. The choice of the object of evaluation is important for the study of a religious text. In the texts of the religious media, the evaluation primarily includes sincerity and depth of faith, the conformity of worldviews to religious beliefs, actions of a person, an individual, including contemporaries of readers, or saints who have made a name for themselves in the name of the Christian faith as well as events related to political life. The linguistic presentation of the evaluation in the studied texts takes place by using the means of different levels of the language. First of all, the authors of publications in the religious media express evaluation by lexical means, adjectives show significant productivity in the implementation of evaluation value. The studied texts testify to the use of the phraseological resource of the language to express evaluation. We observe that a common means of expressing evaluation of human actions and deeds are constructions by which the authors of publications encourage certain actions, approve of an act that is evidence of a positive evaluation, or condemn certain actions, express prohibition, caution, which is a means of expressing negative evaluation. Evaluation in the texts of religious media is a linguistic means of expressing a pragmatic orientation towards the formation of Christian moral qualities.

The coronavirus pandemic has caused changes not only in public life, but has affected language systems also. The lexical structure of languages has responded to the global pandemic with many innovations. According to the results of linguistic researches, the texts in mass media have become a productive environment for the creation of neologisms. These tendencies are also noticeable in the Ukrainian language system. Besides neologisms, the linguistic realities of the coronavirus pandemic have been verbalized in various discursive practices through metaphors, the most common of which are metaphors of war. The purpose of this study is to identify the features of the linguistic presentation of coronavirus disease and related realities in the texts of religious media. The texts of Ukrainian religious figures presented in the media were the source of this study. Pandemic, the virus are endowed with the features of a living person, the ability to move, think, tokens to denote them are combined with a large number of verbs, which are named active actions, cognitive processes etc. In the texts of religious media, like in other discourses, the realities of coronavirus disease are conceptualized through lexical units that are in any way connected with war: enemy, captivity, threat, to strike, to win the war etc., rarely attested metaphors of fire, disease, marine metaphors. The linguistic representation of the coronavirus in religious texts has its own specifics. In the religious consciousness, the coronavirus is perceived as a testing, a warning, an opportunity to rethink a behavior, a lifestyle, and the consequences caused by it are often positively assessed, because they allow strengthening spiritual values. Religious texts are characterized not only by a metaphorical representation of the coronavirus itself, but by the emergence of new metaphors based on the coronavirus vocabulary that verbalize human spiritual life: the virus of selfishness, the virus of indifference, antibodies of solidarity etc. Keywords: coronavirus language, metaphor, personification, religious discourse, religious media.

This research aims to establish the effectiveness of introducing a set of media linguistics’ educational components as a systematic approach to the media language study; to determine the top topics, parameters that determine the content and structure of curricula of journalism education; and to establish how education applicants evaluate the introduction of media linguistics in journalism education. As a result of the research, the establishment of permanent educational components given the variable nature of media linguistics, to present the understanding of media language in media education, to determine the attitude of applicants for education to media linguistics as teaching material.