Banyak yang terdampak dari pandemi Covid-19 ini terutama para pedagang kecil yaitu Usaha Mikro dan Kecil. Para pelanggan lebih tertarik terhadap pedagang yang dapat menerima pesanan secara online, lewat media social, telepon, sms atau pesan aplikasi Whatsapp. Salah satu cara penjualan online adalah dengan menampilkan foto atau gambar produk, untuk menarik perhatian pembeli dalam penjualan online dibutuhkan foto atau gambar produk yang layak. Tujuan dari kegiatan ini adalah memberikan tambahan keterampilan untuk para UMK dalma upaya membantu mereka dalam memasarkan produk secara online sehingga dapat meningkatkan omset penjualan di masa pandemi ini. Kegiatan pengabdian masyarakat Program Studi Sarjana Terapan Keuangan dan Perbankan PNJ akan dilaksanakan di Kp. Pulo Geulis (RW 04), Kelurahan Babakan Pasar melanjutkan kerjasama yang telah dibina sejak tahun lalu. Kegiatan ini berupa (1) pelatihan online tentang trik memotret produk agar layak dipasarkan online  (2) video sosialisasi tips menjual produk makanan secara online  (3) memberikan bantuan paket pencegahan covid-19 untuk warga. Dengan adanya kegiatan ini diharapkan akan memotivasi serta memberikan manfaat bagi warga khususnya para anggota Kelompok UMK Kp. Pulo Geulis agar dapat terus bertahan dan mengembangkan usahanya yang saat ini terkendala pandemi sehingga beralih secara online.

The background of this research is lack students interest on buying shares.  It arise the ideato do this study.  Research begins with exploratory research to find out what promotion methods aremost preferred to arouse their interest among viral marketing, referral marketing, and communitymarketing or buzz marketing.  The unit analysis is 200 students who have a stock account at PNJinvestment gallery.  Statistic tool used in the study was multiple linear regression.  The result showsthat referral marketing, community marketing and buzz marketing influential promotion tools in arisestudent interest to buy shares.  Furthermore, positive students’ mindset is also an important factor toaccept the promotion message easily. Keywords: electronic word of mouth (EWOM), promotion, buying stock interest

The purpose of this study is to examine the role of anchor prices in consumer decision making in buying shares. When buying shares someone has a benchmark or reference. This study uses positive information about the issuer as a reference to buy shares. The research method used is the 2X2 2 experimental method (Price Display: Regular Price vs. Price + Info) x 2 (Stock Type: BKSL vs. WIKA. Participants are students who are also investors who are used to making transactions in the capital market. that information plays an important role for investors to decide to buy shares Investors prefer stocks whose prices are accompanied by information about the issuer.When expensive and cheaper shares are given information, it turns out investors prefer shares with high prices that are informed about the issuer.

Initially CSR activities were known as corporate activities to pay attention to their environment. Further developments in CSR were also carried out at the University. This study discusses the CSR activities at the Jakarta State Polytechnic Social Responsibility, whose implementation is carried out through AGTV. This AGTV activity has been held for 6 years in Lio Depok Village. The problem faced is the lack of interest of volunteers to help implement this AGTV activity. The purpose of this study was to examine the effect of Trickle Down Theory which has been widely used in the field of fashion and promotion of the motivation to implement AGTV. Respondents were volunteers from the Jakarta State Polytechnic Accounting Department who carried out the Polytechnic Social Responsibility program. Data is processed by SPSS regression analysis. The results prove that Trickle Down and Trickle Up do not influence motivation in carrying out CSR activities, but the Trickle Round which is an attachment between volunteers influences the implementation of CSR carried out in AGTV

The rapid growth of digital banks in Indonesia has led to high competition between digital banks. Banks need to implement appropriate and targeted marketing strategies in order to win market competition. Experiential marketing strategy has a focus on creating positive experiences in the minds of customers, through the creation of these experiences customer satisfaction can be achieved. Innovative and creative features can be created by implementing experiential marketing strategies. This study examines the effect of experiential marketing strategies through sense, feel, think, act, and relate factors that are implemented on the M features contained in XYZ digital banking on customer satisfaction. A total of 203 respondents have been obtained and meet the research criteria, which are XYZ digital bank customers that uses the M feature. The data analysis technique used in this study is PLS-SEM using SmartPLS version 3 as an analytical tool. The results of this study are experiential marketing as a whole has a positive and significant influence on customer satisfaction. Feel is the most dominant factor that reflects experiential marketing on customer satisfaction.