This systematic review was based on the work of Arksey and O’Malley and presents the current research on social media use in North American basketball. Thirty-five articles were reviewed to (a) identify authors, concepts, research methods, and the results that have provided greater insight into the role of social media in sports; and (b) describe both the strategies underlying social media use according to user profiles and the new relationship that is emerging between social media and the world of sports. The review reveals the multifaceted nature of the issues that have emerged with the increasing use of social media in sports, and this is discussed within the framework of the model proposed by Jenkins.

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