Characteristics of Generation Y and their Social Media Application Those born after 1981 are categorized as Generation Y and are also called the digital natives [1], considering their active contribution, sharing, search for, and consumption of content, plus work and play, in social media platforms [2]. The use of social media is a basic need and common phenomenon of Generation Y. In this regard, they are members who grew up with computers and can master its usage well, while interacting through social media. The computer and mobile phone are necessary instruments in this generation's daily life. Spa food Food has been regarded as a major travel motive, with food tourism having emerged as a major attraction around the globe, including Macau and Mainland China. Food particularly engenders a pleasurable