The Corona virus was first discovered in the Wuhan-China region (Hui DS, 2020), and has become such a big problem that it has disrupted aspects of the social life of people throughout the world, including Indonesia. This is hampering the process of all fields such as economics, education, and public services. The presence of COVID-19 presented panic in the world community. The City Government of Surabaya, under the coordination of the Provincial Government of East Java, has imposed a Large-Scale Social Restriction (PSBB) to prevent massive transmission of the population. The research method chosen in this study is a descriptive qualitative method. As part of the qualitative method, a qualitative descriptive approach includes the construction of social reality and cultural meaning, focusing on interactive processes, events, authenticity, not free of values, integrated theory, and situational or contextual data and theories, and researcher involvement.

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The history of advertising in Indonesia especially during the Dutch East Indies around 1930-1939 was a period of economic development in the Dutch East Indies after the world economic recession. One of the regions that enjoys the economic development is Java. The current Javanese population is the main target of these advertising products so that the Dutch colonialists tried to "influence" and "grip" the Javanese society's consumptive patterns by using Javanese-language advertisements so that they could become the object of market for company products controlled by the Dutch East Indies and parties other foreigners. It is more unique that some advertisements use Javanese for middle to upper class Javanese people so that certain advertisements also describe community stratification. This paper uses the heuristic method in the form of collecting data in the form of both primary and written documents in the form of original or secondary documents in the form of data that has been processed by other authors so that this research is a qualitative descriptive study. besides the historical approach, a sociological approach is also used in analysing advertisements at that time.