Due to the increase of volatile renewable energy resources, additional flexibility will be necessary in the electricity system in the future to ensure a technically and economically efficient network operation. Although home energy management systems hold potential for a supply of flexibility to the grid, private end users often neglect or even ignore recommendations regarding beneficial behavior. In this work, the social acceptance and requirements of a participatively developed home energy management system with focus on (i) system support optimization, (ii) self-consumption and self-sufficiency optimization, and (iii) additional comfort functions are determined. Subsequently, the socially-accepted flexibility potential of the home energy management system is estimated. Using methods of online household survey, cluster analysis, and energy-economic optimization, the socially-accepted techno-economic potential of households in a three-community cluster sample area is computed. Results show about a third of the participants accept the developed system. This yields a shiftable load of nearly 1.8 MW within the small sample area. Furthermore, the system yields the considerably larger monetary surplus on the supplier-side due to its focus on system support optimization. New electricity market opportunities are necessary to adequately reward a systemically useful load behavior of households.

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