The deep integration of Internet, intelligent manufacturing and big data technology has promoted the development of products to be networked, digital, intelligent and personalized. The rapid iteration and differential segmentation of consumer demand has spawned new personalized consumer demand, transforming the traditional manufacturing model into a service-oriented manufacturing model. This paper analyses the large-scale customized operation mode of domestic and foreign clothing custom brands. In view of the transformation of traditional clothing industry, this paper proposes a solution to establish a large-scale custom clothing architecture under the vision of intelligent manufacturing cloud platform technology. This paper uses data mining and cloud computing and other methods to build an “Internet + manufacturing” innovation model with rapid collaboration under the umbrella of big data, and propose an architecture for mass customization of clothing, providing effective solutions and strategy recommendations for the transformation and upgrading of the traditional apparel industry.

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With the development of social economy and the continuous popularization of Internet information technology, luxury brands marketing has improved brand competitiveness by combining new marketing methods in this era. Based on this, the purpose of this article is to use service design to improve the precise marketing strategy of luxury brands, and to study the current situation of luxury brands marketing and service design theory in the era of big data. Combining the existing research results of service design with the unique attributes of luxury brands marketing, by establishing the implementation path and theoretical model of introducing service design into luxury brands marketing, verifying the important role of service design in luxury brands marketing, and from this put forward the design model and feasibility strategies of marketing services for luxury brands.