The book industry is undergoing a digital transformation enabled by the Internet and e-book technology, which offers a novel channel for delivering books to consumers who mostly purchase paper books from physical or online bookstores. We examine characteristics of audio-book models that can be successfully employed in developed countries. Then, we provide a case study of a competitive business model employed by Shanda, a Chinese-based interactive entertainment media company firm. It is followed by a discussion of the case. The final section provides conclusion and implications. This paper’s theoretical contribution is to explain the ‘hows’ and ‘whys’ of audio-book model in China and to identify clear contexts and attendant mechanism.

In order to better understand the psychosocial factors involved in consumption to online music, we examine the role that two types of social networks—advising network and emotional network—play in individual consumption to digital music, especially the consumption to online music in China. Using survey data from 154 college students in 3 universities, we find that the person who is more dependent on social network may tend to download music from internet and consultation network has more influence on downloading music from internet than friendship network as well as some interesting results. We conclude the paper by discussing theoretical implications for the relevance of social network research for members’ adaptation to digital music as well as outlining specific implications for practice

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