The purpose of this research is to determine the effect of Brand Image and ProductQuality on Purchase Decisions for Sensi Mask Products at BormaToserbaCijerah. Sensi mask reaches the highest selling mask products based on the data’spercentage of mask sales in BormaToserbaCijerah. This researchmethod uses a quantitative approach with multiple linear regression analysis. Thesource of this research uses primary data. The data collection uses aquestionnaire. The samplesfrom this research are about 100 consumers using purposivesampling technique. The test results are hypothesized to show that Brand Imageand Product Quality have a significant influence either partially orsimultaneously on the Purchase Decision of Sensi Mask Products. For further research, it is expected to be able to examine other variables such as price, Brand Ambassador, promotions, consumer buying interest, therefore it may be easier to obtain varied results that can influence purchasing decisions. Keywords:Brand Image, Purchase Decision, Product Quality

This research investigates the types of emoticons which occured on Kaskus. This is a qualitative research. The writer take the data from Kaskus, therefore it is a forum in the internet which has grown to be one of the most popular websites in Indonesia. To identify the types of Emotions on Kaskus, the writer analyzed the data using Ekman (2003) . From the discussions, there are verbal and non verbal sign in the emoticons that appear on Kaskus. The meaning of verbal sign and nonverbal sign in emoticon “marah” represents anger emotion. Emoticon “Ngakak” and “thumbup” represent enjoyable emotion. Emoticon “Sorry” and “Cool” represent sadness emotion. For future studies need to be conducted with an increased sample by using another media such as Whatsapp, YM, etc.