This study aims to determine what, who and how the shocked market in the Batam operate in accordance with research methodology used in research that is the method of evaluation research. The model used in this study is the CIPP evaluation, the model is analyzes the four dimensions of context dimension, input dimension, process dimension and product dimension. Batam city consists of 12 districts, there are only nine districts have 27 markets shocked. In this study, geographically dispersed market was dominated by Batu Aji sub-district with 10 markets in shock following Sekupang with five markets, while Sagulung four and Batam Kota had two shock markets. For District Nongsa, Batu Ampar, Bengkong, Sei Beduk, Lubuk Baja, each one market. The results of the evaluation obtained from this study is that the most needed by traders in the shock market is the attention and action of the local government. Attention in this regard is the support and proper facilities that can ultimately improve and develop the local economy concerned.

Kepuasan konsumen terhadap barang atau jasa dipengaruhi oleh faktor-faktor seperti kualitas produk, kualitas pelayanan, dan lokasi dimana usaha itu berada. Pelanggan akan selalu menginginkan lokasi yang mudah dijangkau, produk berkualitas tinggi, layanan yang sopan serta ramah sesuai pada kualitas produk yang dibeli. Tujuan penelitian ini adalah apakah kualitas produk, kualitas pelayanan, dan lokasi berpengaruh terhadap kepuasan konsumen pada PT Wali Jaya Utama. Sampel pada penelitian ini yaitu sejumlah 120 responden. Analisis data dalam penelitian ini diolah dengan menggunakan program SPSS versi 25. Hasil penelitian ini menunjukkan bahwa kualitas produk secara parsial berpengaruh signifikan terhadap kepuasan konsumen dengan nilai t hitung 5,342 Kualitas pelayanan secara parsial berpengaruh signifikan terhadap kepuasan konsumen dengan nilai t hitung 2,830. Lokasi secara parsial berpengaruh signifikan terhadap kepuasan konsumen dengan nilai t hitung 3,282. Hasil uji f menunjukkan nilai f hitung sebesar 66,364 sehingga dapat disimpulkan kualitas produk, kualitas pelayanan dan lokasi secara simultan berpengaruh signifikan terhadap kepuasan konsumen.

No abstract

The customer's purchase decision is beneficial for the company because it will be the final direction the company gets. As a result, the company must try to move more actively in terms of attracting the attention of customers in order to increase the company's margins and meet the company's needs, desires, and purchasing decisions and gain pleasure in the hearts of customers so that customers are expected to be loyal. The population in this study were consumers of PT Jaya Timur brand SG batteries. The total population of consumers purchasing SG brand batteries at PT Jaya Timur is a total of 2460 consumers. The size of the sample from a population can be determined by using the Slovin formula so that the sample taken in this study is 188 respondents. The results of the t-test show that the service quality variable has a t-count value of 3.363 with a significance level of 0.001 <0.05. The product quality variable shows a t-count value of 3.323 with a significance level of 0.001<0.05. The promotion variable shows a t-count value of 16,247 with a significance level of<0.05. The F test results show that Service Quality, Product Quality and Promotion have a simultaneous positive and significant effect on Purchase Decisions with a significance number of 0.000 <0.05. The coefficient of determination (Adjusted R Square) is 0.674 or 67.4% of the purchasing decision variables. can be explained or influenced by service quality, product quality and promotion.

One of the ethnic groups in Batam, from the many tribes, is the sea tribe. The inhabitants of the Sea Tribe live along the edge of the coastal line known as "Barelang" (Batam-Rempang-Galang). Barelang is well-known as a destination for foreign and local tourists and has even become an icon of the city of Batam. Kampung Tua Tiangwangkang itself is locate in Barelang. The population of the sea tribe is 63 heads of families with a population of 203 people. The types of professions that the residents are engaged in are fishermen, restaurant employees and manual laborers with daily wages to fulfill their daily needs. Including housewives doing the profession as daily manual labor. To reduce the burden on housewives in Tiangwangkang, the PKM program held training in ornamental plant cultivation with the aim of increasing housewives' income in helping the family economy. This PKM activity was held for two meetings, the first meeting provided training on how to cultivate ornamental plants and in the second meeting taught housewives about online marketing. This activity ran smoothly and had a big impact because each of the participants in the exercise had become proficient in practicing how to grow ornamental plants.