Burnout is a psychological syndrome that reduces people's motivation, job satisfaction and organizational commitment. People whose jobs are related with human interaction are usually exposed to burnout. In the literature, three dimensions of burnout were defined as emotional exhaustion, depersonalization and reduced personal accomplishment. In this study antecedents (cynicism, role ambiguity, role conflict and organizational justice) and consequences (job satisfaction, organizational commitment) of burnout were determined in logistics sector which has never been analyzed before in Turkey. Sample size of the study was 420 and judgment sampling method was used. As a result, it was found that antecedents of burnout except organizational justice are positively correlated with burnout factors, and burnout is negatively correlated with its consequences.
Küreselleşme ile birlikte artan ticaret eğilimleri beraberinde lojistik faaliyetlerin ve lojistik sektörünün önemini her geçen gün biraz daha arttırmaktadır. Lojistik merkez kavramı ortaya atılıp uygulamaya geçmesinden sonra sağladığı üstünlükler nedeniyle hızla yaygınlaşmaya başladığı gözlenmiştir. Avrupa'da bugün sayıları 80'yi aşan lojistik merkezler gerek ulusal gerek uluslararası ölçekte işletilmekte ve çok sayıda yeni lojistik merkez planlama ve inşa aşamasında bulunmaktadır. Bu çalışmada lojistik merkez özellikleri,dağıtım kanalları yönetimindeki yeri, Avrupa'daki l ojistik merkezler, Türkiye'de yapılması planlanan lojistik merkezler hakkında bilgi verilmiştir. Türkiye'de yapılacak olan lojistik merkezlerin yer özellikleri ve taşıması gereken nitelikler araştırılmıştır. Lojistik merkezlerin daha verimli olması için lojistik kümeleme kriterleri belirlenmiştir.
Influencer marketing increases brand awareness by generating appropriate content to attract the attention of consumers in a virtual environment in accordance with the brand texture. This chapter explores research to determine importance of influencer marketing in the brand communication area, which is based on relationship marketing. Authors mainly focus on influencer marketing and its connection with relationship marketing. They describe the constituent parts of the topics and illustrate them with the case studies and statistical facts. The authors strongly claim influencer marketing shares similar variables with relationship marketing and their basic keywords are related.
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