This research focused on the language being used in Regulation Number 40 year 2007 regarding limited liability company in Indonesia and the data is taken from Regulation Number 40 year 2007 regarding limited liability company in Indonesia that is collected randomly so the technique that will be used in this research is the sampling technique, because the data was chosen randomly and the method that will be used to analyze the data is descriptive method because the data will be described descriptively. It will describe the reason why the translator use that kind of equivalence to translate Indonesian into the English language.

To study linguistics is to gain a greater understanding of a fundamental part of what it means to be human. Linguistics is a scientific field and an academic discipline that has both theoretical and practical applications. Linguists study language structure at several theoretical levels that range in size from tiny units of speech sounds to the context of an entire conversation. Students of linguistics often begin with a basic understanding of each level of language, then specialize in one or more levels or in a practical application of linguistics. The smallest units of language are studied in the field of phonetics, which concerns itself with the individual sounds produced while speaking. Phonology takes a look at those small units of sound together in the context of whole utterances, and searches for patterns in sound across a language or a whole group of languages.

The use of imperative sentences is very important especially in attracting customers for any business. Especially for the business in the tourism industry how to attract customers is very important. That is why this research is very important to be conducted therefore the people who have I have businesses in the tourism industries know how to attract people using the imperative sentences in their website. The research will divide the imperative sentences into rationalization, identification, giving advice, confirmation, compensation, projection, and a replacement found on the website of the hotels and resorts in the village of Kenderan. It is found out that the hotels and resorts in the Village use these sentences to attract more visitors to stay in their hotel or resort. So it is suggested that the business owner, especially the owner of the hotels and feel like in this village. Keep using imperative sentences on the other website to attract more customers. For example, the technique of rationalization is very useful to attract more customers because the customer feels that they can feel or they image in the situation that they will have if they stay in the resort.