This paper analyzes the data on the development of the main factors of the demand for wine and wine consumption in the Czech Republic. The average annual wine consumption, one of the wine demand factors, grew between1991 and 2005 from 14.8 l to 17 l per capita. Following this trend, we can expect the average annual wine consumption 17.4 l per capita in year 2010. However there are critical factors in the development of the demand for wine demand here. Specifically it is the daily feasible ratio of alcohol in wine and other alcoholic drinks, especially beer that we can treat as the substitute of wine. The ethanol consumption in beer accounts for 50% of the total ethanol consumption in alcoholic drinks in the Czech Republic. The negative influence on wine demand growth has been the price of other alcoholic drinks, especially beer that is the cheapest form of ethanol.Key words: wine, wine consumption, beer consumption, alcoholic drinks, daily admissible ration of alcohol Abstrakt: Příspěvek analyzuje 15letou časovou řadu hlavních ukazatelů vývoje poptávky na trhu vína v ČR. Průměrná roční spotřeba, jako ukazatel poptávky vína na jednoho obyvatele v ČR, se ve sledovaném období let 1991 až 2005 zvýšila ze 14,8 na 17 l a na základě dosavadního vývoje je predikován její nárůst na 17,4 l do roku 2010. Kritické faktory vývoje další spotřeby (poptávky) vína jsou zdravotně doporučená resp. přípustná horní hranice spotřeby etanolu a spotřeba ostatních alkoholických nápojů, a to především piva, které vystupuje na trhu vína v roli substitutu a v ČR se na celkové spotřebě etanolu podílí více než 50 %. Negativně na nárůst spotřeby vína působí i ceny alkoholických nápojů, neboť nejlevnější alkohol je možné koupit opět ve formě piva.

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The risk, crisis, crisis management, crisis regulation and risk management are currently often used terms. It is late to search a cause of crisis in time, when the crisis had broken out and their destructive effects are displaying. It is more suitable to focus on preventive control of business assets. The goal of this article is to suggest a methodical process of risk analysis with focus on protection of carrying business assets. The suggested methodical process of the analysis comes out a persuasion that primary attention is needed to give a protection of carrying business assets. Carrying assets are those which create potentials of business success and in case of their destroying, damaging or loss will originate to subject major or even existence loss. To such chosen carrying business assets are identified threats coming out parts of macro environment (political, legal, economical, social, demographic, technical and technological, ecological) and threats from an field environment. To the identification of threats in field environment is used an analysis of five forces model according Porter. As a final step of the suggested methodical process of risk analysis is a creation of a risk matrix to each carrying asset. In this matrix is drawn the risk, which is described with a qualified estimation of occurrence its proba­bility and with an estimation of amount of possible damage, which can be caused by risk. According location the identified risk in the risk matrix is suggested the way of the regulation single risks.It is possible to choose between five basic strategies: Strategy “Take”, Strategy of crisis plans, Strategy of risk treatment, Strategy of risk transfer and Strategy “Terminate”. Single strategies are possible to combine between each other. The combination is suitable in cases, when there is threaten a big loss with a high probability.