Since the early beginnings people have been traveling and tourism industry has been always adapting to the social and technological development. In the era of digitalization, it needs to adapt again. Around 1.3 billion persons are traveling yearly around the world. Thus, a small change in this sector has a huge impact on the whole society. We propose a new paradigm, Tourism 4.0, appearing with the quest to unlock the innovation potential in the whole tourism sector. This will be done with the help of key enabling technologies from the Industry 4.0, such as Internet of Things, Big Data, Blockchain, Artificial Intelligence, Virtual Reality and Augmented Reality. By establishing a collaborative ecosystem involving local inhabitants, local authority, tourists, service providers and government, we can co-create an enriched tourism experience in both the physical and the digital world. With this, we can shift from tourist-centered focus to a tourism-centered focus around the local community. Who is the consumer in this new paradigm of tourism and what is the role of marketing in a paradigm shift? The chapter will analyze the current development and present the main shifts due to it.

With more and more people traveling worldwide (the number doubling in the last 20 years), tourist destinations are now more than ever trying to maintain and enhance their competitiveness in the global market. In this regard, novel business models combined with state-of-the-art technology can play a crucial role in not only satisfying the increasing tourism demand but also ensuring a sustainable growth to avoid the deteriorating effects on both the social and natural habitat. For these reasons, the Slovenian government included tourism as one of the priority areas for investment. Hence, the Tourism 4.0 initiative was launched to unite tourism stakeholders with high-tech companies and unify their scattered ideas, experiences, knowledge, and expertise. The ambition is to position Slovenia as a top destination for sustainable tourism with high economic value. This chapter introduces the basic concepts behind Tourism 4.0 and how it relates to technologies for an enhanced tourism experience.

Nowadays, data on tourist profiles are created by large platforms that exchange and trade the collected data with each other without sharing it with service providers (hotels, restaurants, etc.). Providers are thus increasingly becoming mere "executors" and cannot devote themselves to the guest as they once did. Using the example of Collaboration Impact Token and Digital Online Tourist Identity, the article suggests the development of a sys-tem with use of key enabling technologies from Industry 4.0 that will offer guests a personalised service, re-ward them for positive behavior if they are contributing to the positive effects of tourism and redirect them on less burdened areas with the aim to offer a significantly better tourist experience and the development of more balanced sustainable development.

Experiencing a tremendous growth, Cloud Computing offers a number of advantages over other distributed platforms. Introducing the advantages of High Performance Computing (HPC) also brought forward the development of HPCaaS (HPC as a Service), which has mainly focused on flexible access to resources, cost-effectiveness, and the no-maintenance-needed for end-users. Besides providing and using HPCaaS, HPC centers could leverage more from Cloud Computing technology, for instance to facilitate operation and administration of deployed HPC systems, commonly faced by most supercomputer centers. This paper reports the product, EasyOP, developed to realize the idea that one or more Cloud or HPC facilities can be run over a centralized and unified control platform. The main purpose of EasyOP is that the information of HPC systems hardware and system software, failure alarms, jobs scheduling, etc. is sent to the Wuxi cloud computing center. After a series of analysis and processing, we are able to share many valuable data, including alarm and job scheduling status, to HPC users through SMS, email, and WeChat. More importantly, with the data accumulated on the cloud computing center, EasyOP can offer several easy-to-use functions, such as user(s) management, monthly/yearly reports, one-screen monitoring and so on. By the end of 2016, EasyOP successfully served more than 50 HPC systems with almost 10000 nodes and over of 300 regular users.

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