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This paper discusses a design methodology of vehicle interior layouts and shape matching visual space KANSEI characteristics considering human visual direction perception. Relationships between perception and KANSEI of direction need to be quantified for the vehicle interior design based on multidisciplinary optimization among the KANSEI evaluation values of human visual direction and the other vehicle performances. Experiments were carried out for some interior layouts and shapes, which were displayed by immersive virtual reality system, with some subjects who develop the vehicle interior package. And, KANSEI evaluation values were measured by visual analog scale method for recording continuously. Experimental results demonstrate that the perception and KANSEI of direction have changes like sigmoid curve according to layouts and shapes. Also, KANSEI response surface, which was derived by using linear basis function models for expressing its characteristics, was applied to the A pillar design study.