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The purposes of this study is to examine the effect of fitness among entrepreneurship, dynamic capabilities and innovation activities on business performance. A survey was conducted and analyzed on small & medium manufacturing companies in Korea with the following result of the study. First, the fitness of entrepreneurship and dynamic capabilities, the fitness of dynamic capabilities and innovation activities, the fitness of entrepreneurship and innovation activities have a significant effect on business performance respectively. Second, the fitness of all the three variables also has a significant positive effect on the performance. Additional path analysis shows that dynamic capabilities and innovation activities have mediating roles between entrepreneurship and business performance. The results imply that not only each of the entrepreneurship, dynamic capabilities, and innovation activities has a positive effect on business performance but also the three factors in harmony have a synergic positive effect on the business performance.

This study aims to explore the effect of characteristics of eWOM(Word-of-mouth) on consumer attitude in SNS(Social Network Service). The characteristics of WOM were classified into characteristics of message (polarity, verifiability, consensus) and characteristics of SNS (social presence, interaction). Data of 554 samples were collected from the university students of SNS users. The key results showed that the polarity of the WOM has a strong positive effect on consumer's attitude, and the degree of verifiability and consensus has a moderating effect on the polarity-attitude relationship. On the contrary, characteristics of SNS such as social presence and interaction have a direct effect on consumer attitude and have no significant moderating effect on the polarity-attitude relationship. This study provides an academic enhancement in the research of the relationship between the characteristics of WOM and consumer's attitude in the SNS environment. Practical implications are also drawn from these findings.