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This paper explores the application of personal construct elicitation techniques to the identification of the situational factors that managers of bespoke information system development projects take into account when planning new projects for new customers. It is shown that the personal constructs elicited reflect most of the contingency variables and risk-drivers mentioned in the information systems development literature, but also include some situational characteristics not addressed in this literature. It is concluded that personal construct elicitation techniques have a valuable role to play in information systems development research.

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