This research has four specific objectives: (1) identifying factors that affect customer satisfaction with less than container load (LCL) cargo services of logistics companies in HoChiMinh City (HCMC), (2) measuring the level of impact of the factors, (3) testing the difference in satisfaction among groups of customers with different characteristics in terms of type of business and time of using LCL cargo services, and (4) proposing some management implications to improve the quality of LCL cargo services. Researchers interviewed 210 customers who enjoyed the LCL cargo service in HCMC for at least the last six months, using the convenient sampling method. SPSS 20 was used to analyze the reliability of the scale through the Cronbach's alpha coefficient, then exploratory factor analysis and multiple linear regression analysis were used. The results identified the six factors that influence positively customer satisfaction of LCL cargo services of logistics companies in HCMC, by decreasing importance: service process, image, resource, price, management, and outcomes. The results show that there is no difference in customer satisfaction with LCL cargo services by types of business as well as time of using services. The research suggests some implications for the management of logistics companies in HCMC to enhance customer satisfaction.

This study was conducted to find out the factors affecting the consumers’ choice of wine in HoChiMinh City, Vietnam. The multiple regression model was not statistically significant for finding the relationship between the factors and the Money spent on wine, so discriminant analysis method was used to evaluate the contribution of factors to the differentiation between consumers’ group presented by average bottle consumed per month. The Symbolic benefit factor turned out to be the strongest, followed by Enjoyment benefit factor and Utilitarian & Experiental benefit factor. The findings were used to provide suggestions for wine marketers in Ho Chi Minh City market.

This research has four specific objectives: (1) Identifying factors that affect customer satisfaction of less than container load (LCL) cargo service of logistics companies in HoChiMinh city (HCMC), (2) Measuring the level of impact of the factors, (3) Testing the difference in satisfaction among groups of customers with different characteristics in terms of type of business and time of using LCL cargo service, and (4) Proposing some management implications to improve the quality of LCL cargo services, by interviewing 210 customers who enjoyed the LCL cargo service in HCMC for at least the last 6 months, using the convenient sampling method. SPSS 20 was used to analyze the reliability of the scale through the Cronbach's alpha coefficient, Exploratory factor analysis, Multiple linear regression analysisThe result identified the 06 factors that influence positively on customer satisfaction of LCL cargo service of logistics companies in HCMC, by decreasing the importance: Service process, Image, Resource, Price, Management, Outcomes. The results show that there is no difference in customer satisfaction of LCL cargo service by types of business as well as time of using service. The research suggests some management implications to the management of logistics companies in HCMC to enhance the customer satisfaction.