This study aims to examine the influence of organizational culture on employee performance mediated by job satisfaction and work motivation. This research is a quantitative research with a case study at the SME PT PMS Company in Surabaya, Indonesia by distributing questionnaires to 50 employees. The data were processed using Structural Equation Modeling with the Smart PLS 3 programs. The results showed that in fact the respondents thought that organizational culture and work motivation had no direct significant effect on employee performance, and work motivation could not mediate organizational culture on employee performance. Organizational culture has a significant direct effect on job satisfaction and work motivation and job satisfaction has a significant direct effect on employee performance. Likewise, job satisfaction can mediate organizational culture on employee performance where all relationships lead in a positive direction. There has been no research that examines the relationship model of those 4 variables which is intended to determine the wider relationship between these variables and this study provides an overview of employee behavior in SME companies and is useful as input in determining strategies, especially for companies to improve their performance.

This paper explores how the quality function deployment (QFD) is used to translate customer needs into technical parameters that will be controlled in the process and ultimately can produce products as customers expect. This research through field observations and brainstorming with representative employees to create house of quality and set recommendation actions. With strong support and commitment to complete actions, resulting in better product quality that shows a gradual shift in product quality from grade B to grade A means that operations are more reliable. Through QFD, it will be known what customers really want, which is the most important customer needs, what can be controlled in meeting customer needs so that customer needs can be met. This paper suggests several approaches and actions that can be of high value especially in the woodworking industries.

This study aims to examine the effect of product quality and price perception on customer loyalty mediated by customer satisfaction. A sample of 96 respondents processed data using the Smart PLS 3 program. The results showed that: product quality had a direct and positive significant effect on customer loyalty and customer satisfaction. While price perception has no significant effect on customer loyalty, but price perception has a direct and negative significant effect on customer satisfaction, customer satisfaction has a direct and positive significant effect on customer loyalty, customer satisfaction can mediate the relationship between product quality and customer loyalty positively. Customer satisfaction can mediate the relationship between price perception and customer loyalty negatively. This research enriches information/theory regarding the relationship between product, price perception, customer satisfaction and customer loyalty and offers a new approach to the relationship between variables.

This study aims to examine the effect of brand image and brand awareness on purchasing decisions moderated by brand ambassadors for Seiko 5 Sports watch products. A sample of 100 respondents and the data were processed using the Smart PLS 3 program. Brand image, brand awareness, and brand ambassadors all had a direct and significant positive effect on purchasing decisions, according to the findings. Brand ambassadors are unable to moderate the impact of brand image and brand awareness on purchasing decisions. This study adds to the body of knowledge/theory about the relationship between brand image, brand awareness, brand ambassadors, and purchasing decisions, as well as presents a novel brand ambassador approach as a moderator of the relationship between variables.