Abstract. In this work, we address the problem of increasing charitable donations through a novel, engaging fundraising robot: the Imperial Charity Robot (iCharibot). To better understand how to engage passersby, we conducted a field trial in outdoor locations at a busy area in London, spread across 9 sessions of 40 minutes each. During our experiments, iCharibot attracted 679 people and engaged with 386 individuals. Our results show that interactivity led to longer user engagement with the robot. Our data further suggests both saliency and interactivity led to an increase in the total donation amount. These findings should prove useful for future design of robotic fundraisers in particular and for social robots in general.