This paper discusses the connection between the nature of an existing business relationship and its ending, based on existing research on the reasons and the process of business relationship ending.This study first discusses the features of business relationships that most likely influence their ending process. Based on these features the paper presents propositions on how a particular type of relationship would end.

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Abstract-The article lays a theoretical ground for empirical futures research on country branding. The concept of crowd branding is introduced.

Abstract-The paper suggests a new conceptual construct "Wheel of customer understanding" by bringing the concepts of customer intelligence, customer knowledge and service management together.