An insurance broker is an insurance company supporting company that has a role as a consulting service or intermediary that complements insurance or Sharia insurance and processes claims by acting on behalf of policyholders, insured, or participants, while the Reinsurance Brokers play a role for the benefit of insurance companies. The progress in economic digitalization encourages the insurance brokerage industry to adapt with the insurance companies to compete and develop innovations in the digital era. This study aims to determine the analysis of insurance and reinsurance brokers in the development of digitalization in the midst of technological competition by taking samples at PT. PAIB Indonesia. This type of research is a field case study research with a descriptive qualitative approach. Data collection was done by interview, observation, and documentation. Primary data sources in this study came from interviews with Mr. Dandi Yudhistira B.Comm., Anziif (Snr Assoc) CIP as director at PT. PAIB Indonesia. In addition, the primary data in this study came from secondary data in this study came from books, several journals, the company's official website, and other digital media. Based on the results of an analysis that has been done, it is known that the insurance brokerage company PT. PAIB Indonesia in the face of current digital developments, the company always tries to provide opportunities for its employees to provide the regular training which relevant with APPARI and will be applied in the company in its operations. In facing the current digital development, PT. PAIB Indonesia does not waste opportunities in the use of technology, companies utilize technology by providing internet services to the public through digital platforms.