The paper discusses a case study for a seating element that takes into account human factors as well as aspects of structural performance, material properties and production parameters within an integrative design approach. Generico is a prototype for a new way of design thinking, developed with a holistic approach. The design is based on the requirements of comfortable sitting and responds to load forces and ergonomic conditions. The Generico chair -resulting from an all-embracing line of thought, from design to production, is an ideal field of application for 3D-printing-technology as it allows for an optimal material distribution.

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