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This article explores the meaning of ‘message’ in rap made in Israel. I suggest that since Israeli rappers perceive rap not just as music but as an instrument for the articulation of one's true self, they invest heavily in the notion of truth, rendering the making-of-a-message a message in its own right. I draw on two different analytical methods to explore the meaning of truth in this context: text analysis, based on a ‘word-system approach’, and ethnography of performance. The analysis of speech strategies exposes the different aspects attached to the idea of truth, and this is complemented by my fieldwork experiences, which illustrate how these aspects and perceptions are being practised during performance. I argue that for Israeli rappers the ideals of message making and ‘keeping things real’ draw simultaneously on the global stylistic capital of hip-hop and on local traditions of straightforward verbal expression.

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