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Topicality. The relevance of the article lies in the fact that the research is caused by the need to provide food for the population in the post-war period of the formation of the economy of Ukraine, which is an extremely important problem. Aim and tasks. The purpose and task of the research presented in the article is the development of a complex mechanism for regulating economic processes in the market of milk and dairy products. To determine the initial provisions regarding the improvement of the system of strategic management of the milk market development process, which should first of all be laid down in the basic functions of the regulatory and management bodies for the production of dairy products, which will condition other elements of the organization of the management process (infrastructure, employment level, etc.). Research results. The initial provisions of the conceptual approach to the formation and implementation of a complex mechanism with a new understanding of the tasks of strategic management, planning and their interaction in the context of ensuring the development of the milk market in Ukraine are substantiated and defined. As a result of the imperfection of socio-economic relations, as well as due to certain shortcomings in the organization of procurement, transportation and storage of raw materials, the low technical level of most processing enterprises, significant losses in the production of dairy products are also allowed, and the existing resource potential is not used to a large extent. The concept of a complex mechanism is a holistic system basis for the development of a mechanism for the optimal combination of state regulation tools and the principles of strategic management of business entities in the milk market. Conclusion. In the article, as a result of the conducted research, it is determined that the mechanism of managing the development of the milk market in Ukraine is at the stage of its formation. It was determined that demand is an important factor in the formation and development of the milk market, which is represented by the level of consumption of this type of product and is one of the most important, influencing the development of the production process and the level of competitiveness of economic entities. The analysis of the balance of milk production and consumption also shows that the obtained milk production and consumption volumes are gradually decreasing. A decrease in purchasing power among the country's population, a reduction in the geographic size of the market by losing control over the corresponding part of the country's territory in a certain way affect the decrease in the total capacity of the presented domestic food market.

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The article presents studies of the logistics structure of commodity market, based on the provisions of the general parametric theory of systems (GPTS). The logistics analysis of commodity movement on the market is presented and typical scheme of goods movement on a logistic chain is offered. Considering market logistics as an organizational system, the article presents its parametric model in the form of a matrix, the elements of which are logistic entities with their connections. It is proved, that the main basic element of the matrix structure of logistics system of commodity movement is a business entity that participates in the production and promotion of goods on the market. The types of business entities, which operating in the logistics system of the commodity market, are systematized. It is determined that business entities, which are distributed in logistics chains and their links, perform certain logistics functions due to their properties. It has been proved that business entities, which can be included as elements of the matrix market structure, should have the functions of performing logistics services. The content of these services is revealed and analyzed. The use of the corresponding target function in calculating the optimal logistics chains of commodity movement in the market is substantiated. The application of this approach, based on the multi-attribute utility theory (MAUT) is shown. It is determined that the goal of the proposed target function, by which the value added chain is calculated, is its maximization in the supply chain. Calculations for the target function allow you to determine the optimal route of commodity movement in the market and the relevant logistics entities through which this route passes. Thus, it is proposed to organize (highlight) the most profitable logistics chains of the market, which will significantly reduce the logistics costs of commodity movement, as well as reduce the risks of logistics barriers.