The article is devoted to the identification of problems of Russia as a WTO member, related to its foreign trade activities, the analysis of the advantages and disadvantages of this membership and their impact on the foreign trade aspects of ensuring economic and economic security of the country and companies. A reflexive feedback mechanism under the influence of the self-reinforcing interaction of biased opinion and a trend created by thinking and reality is considered. The possibility of its action on commodity markets is substantiated. The hierarchical distribution of reflexivity from the level of individual companies to the country level, the level of supranational governments, and the inclusion of political motives in the formation of biased opinions are investigated. This manifests itself in ignoring the commercial interests of individual economic agents, restricting the freedom of foreign trade in contradiction to the main provisions of the WTO and introducing economic sanctions against individual companies, countries and individuals on this basis, the introduction of embargo on exports of certain types of goods and equipment. It is proved on the basis of the institutional analysis of the hydrocarbon market that the WTO system in modern conditions is unable to provide each country with economic security of foreign trade activities, availability of international credits for domestic investments and financing of foreign trade operations. It was shown that the only effective response of Russia is the introduction of counter sanctions, first of all, on perishable products, which allowed developing its own production more intensively, pursuing a policy of import substitution based on the introduction of new technologies and development of domestic innovation.

Modern economic conditions are characterized with growing global processes, whose source and conductors are transnational corporations (TNC). They operate in the structural units located in different countries of the world. The specific of transnational corporations is to follow the international standards of the company. Every country has its own mentality, peculiarities and traditions of the economic activity. And all countries carry out the economic policy influencing the economic activity. While penetrating into the receiving countries TNCs come across the problems they solve through the adaptation tools. The objective of the article is to identify the contradictions in the food industry TNC in Russia, to identify tools for the transnational corporations to adapt the Russian economy. One the most important adaptation tools to the Russian economic conditions is introduction of the transnational corporation values. The article looks into the corporate culture elements and it is marked that it determines the norms, laws, traditions and company values and is based on corporation global strategy. The corporate culture principles determine the key factors of the corporation success. It is possible to realize these principles through the search and selection of the highly qualified personnel and formation a comfortable working environment. Recruitment is carried out around the world in accordance with the corporate culture requirements. The expert assessments methodology is proposed to assess the working environment. The experts are the representatives of the main functional departments. They do a survey the employees through a questionnaire. The analysis and assessment of the obtained results allow to identify the company strong points and problems which need managements' special attention. Positive changes in the problem areas mean the improvement of the company activity final results and promote a TNC successful adaptation to the Russian economy. The fact that highly qualified Russian professionals familiarize with new management methods through corporate culture values introduction is an advantage for the Russian economy.

Modern education includes various components. Knowledge is the basis, but it is very important to form self-awareness through communication, which provides not only socialization, but also development of moral and aesthetic basis and value system of the pupils. In this article the features of the methodology of using song material at the English language lessons on the basis of the interconnection of various forms of communication are considered.

The development of methods of foreign language teaching using song materials is one of the most pressing problems of foreign language teaching in modern practice. The purpose of this article is to describe the experience of using song materials of Russian composers and poets translated into English in the practice of foreign language teaching in primary and secondary schools. The research objectives are to identify and experimentally describe the translated song materials and test the author's methodology for its use. The aim of the study is also to find out peculiarities of psychological and emotional features of the perception of educational material by students via personal perception of song lyrics. Methods of theoretical analysis and comparison, as well as conducting an experiment to test the author's methods of foreign language teaching, which allow to solve the tasks and achieve the goals of the study, has been used. As a result of the research, new data were obtained on the use of song materials in foreign language teaching. Also, a teaching methodology, based on the principle of combining structural, pragmatic, cultural, prosodic and communicative aspects of teaching a foreign language, was formed.