Introduction. The article considers the issues of innovation in entrepreneurial activity, in particular in the effective management system of operational activity, competitiveness and marketing. Based on the study, a chronological illustration of the study of the entrepreneurship genesis in the context of well-known economic schools was proposed and attention was focused on these components of efficiency. The purpose of the article is to study innovation in entrepreneurial activity, in particular in the effective management system of operational activity, competitiveness and marketing. Results. It is shown that modern scientific rethinking of basic concepts (terms) of business development should be based on constant and uninterrupted procedural consideration of the studied phenomenon, which is due to the need for systematic generalization and aggregation of new input scientific knowledge with a variable categorical system laws that are at the stage of constant development, expansion and improvement. It is outlined that in modern economics there are conceptual gaps and terminological polysemy, which are due to system transformations, synthesis of evolutionism and synergetics in the nature of entrepreneurship, objective conditions for the accumulation of scientific data, which sometimes exceed the pace of their conceptual interpretation. Emphasis is placed on the fact that the elimination of these scientific gaps should be further mainstream of fundamental analysis in economic theory to improve the understanding of the basic concepts of innovation and entrepreneurship. Conclusions. It is proved that despite all the variety of approaches (ontological, epistemological, axiological) entrepreneurship in an innovative economy is defined as a specific form of economic and socially useful activity of an individual who, based on creativity and personal experience, initiates innovative projects, management decisions; on the basis of entrepreneurship, manages and plans its activities; on the basis of responsibility is personally responsible for the results of their risky activities; on the basis of interest, changes and adapts its business activities in accordance with the conditions of the external environment and the available resource potential. Entrepreneurship is the basis of the innovation process in the national economy, and innovation is not only a defining feature of entrepreneurial activity, but also a major factor in economic dynamics, as well as new methods of production, marketing, and in general stimulate further development of innovative economy. Key words: innovation, entrepreneurial activity, effective management system, operational activity, competitiveness, marketing.

MODELING OF THE ENVIRONMENTAL MANAGEMENT SYSTEM OF INNOVATIVELY ACTIVE ENTERPRISES У статті розглянуто моделювання системи екологічного менеджменту інноваційно активних підприємств. Моделювання системи екологічного менеджменту інноваційно активних підприємств в контексті визначення ефективності кадрової політики, фінансово кредитної та зовнішньоекономічної діяльності доцільно здійснювати з використанням інструментарію так сономічного аналізу. Зокрема, в процесі зазначеного моделювання доцільним є розрахунок: матриці спостереження; стандартизації даних; обрання стимуляторів та дестимуляторів; ев клідової відстані; відстані між значенням чинників і еталоном; середньої відстані; середньок вадратичного відхилення; відхилення вектору об'єкту від еталону; загального показнику резуль тату управління інноваційною активністю в контексті розвитку кадрової, фінансово кредитної та зовнішньоекономічної діяльності. Отже, з використанням інструментарію таксономічного оцінювання нами запропоновано моделювання системи екологічного менеджменту інновацій но активних підприємств для визначення ефективності кадрової політики, фінансово кредит ної та зовнішньоекономічної діяльності. Результати розрахунку зазначеного моделювання доз волили визначити регіони лідери та аутсайдери за рівнем ефективності управління інновацій ною активністю. Так, до регіонів лідерів віднесено м. Київ та Харківську область. У Луганській,

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On the basis of analysis of existing approaches to the process of decision making, in this article the procedure of taking optimal operational decisions is proposed, which describes in detail all of its aspects and features related to the specifics of the operational activities of transport enterprises. In this procedure the basic steps are those directly related to the modeling: formulation of the problem (formalization of the original problem), construction of the model, its solution, credibility and adequacy check, restoration (or adjustment) of the model. The object of the research is decision-making process in the operational management of transport enterprises. The purpose of the research is to develop a procedure for the process of making optimal operational decisions based on existing approaches to the decision-making process, using modeling as a scientific tool to substantiate them. The research method is methods of system analysis and modeling. It has been discovered that the need to reduce the subjectivity of the process of making important decisions in the operational activities of transport enterprises and increase its scientific validity is especially relevant today, in the face of threats and uncertainty about the external environment of the organization. All methods of rational decision-making are based on models, which, in turn, are scientific tools. Modeling creates a serious informational and methodological basis for structural analysis of decisions needed to improve the management process for operational managers and hence - to increase the level of management in general, because it makes them more systematic, and the tools used during this help them be more rational. The results of the article can be implemented during making complex and important management decisions in the operational activities of both transport enterprises and other business entities of various activities, regardless of the organizational and legal form and ownership. KEY WORDS: MODELING METHOD, MODELING, MODEL, TRANSPORT ENTERPRISE, OPERATIONAL ACTIVITY, OPERATIONS MANAGER, MANAGEMENT DECISION.

The current state of the international transport market is considered in the article. It has been established that the transport industry has been significantly affected by quarantine restrictions through Covid-19. At present, in a harsh crisis environment caused by quarantine restrictions through Covid-19, all sectors of the world economy have been affected. As expected, passenger turnover decreased in January and May to half of last year and will resume in direct dependence on quarantine measures. The most serious losses are in the railways and aviation, while road transport and public transport in the cities feel somewhat better. Significant reductions are expected in terms of traffic. Thus, international transportation will be reduced by 30–40% due to quarantine restrictions and falling industrial production. Currently, the international transportation market is in crisis. The use of the main strategies of modern transport enterprises operating in the market of international transport was studied. Such strategies are: offensive strategy; adaptation strategy; defense strategy; survival strategy. It is established that these strategies do not fully satisfy the activity of transport enterprises in modern conditions. Analysis of the economic aspect of the external environment allows us to understand how economic resources are formed and distributed at the state level. For most companies, this is the most important condition for their business activity. The main problems of the modern transport industry in the current crisis are identified. It was also determined that the strategies that are popular in the activities of international transport companies, after quarantine restrictions do not perform their function and require careful rethinking. This makes it necessary to use the strategy of “Innovative development of the transport industry and global investment design”. It is proposed to use the strategy of innovative development of the transport industry and global investment design in post-flood conditions, which will create a favorable investment climate in the international transport market.