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A B S T R A C TThe invasion of new technologies combined with the high cost for running shop force enterprises to search for new sales methods. Network applications and ICT (Information and Communication Technology) can help achieve e-commerce goals. In Greece, many enterprises in the agro-food and drink sectors are already present on the internet. This paper studies the adoption of e-commerce on websites that support e-commerce activities within the agro-food and drink sectors. Therefore, the paper aims to identify and evaluate their qualitative and quantitative content characteristics, rank them according to 6 content characteristics/criteria using the multicriteria method of PROMETHEE II and classify them in groups of similar adoption. The findings of this study reveal the rate of adoption of e-commerce in the sectors and can serve as a valuable model for the designers of websites that promote e-commerce activities within the wider areas of food and drinks

This paper reports on the challenges facing organizations in identifying the non-skier market, converting non-skiers to skiers and overcoming the constraints that keep non-skiers off the ski hills. The authors present the outcome of field research undertaken between September and December 2003. A convenience sample of 1,365 of Greece's non-skiers was used. Data were statistically analysed using categorical regression, cluster analysis, frequencies, percentages and means in an effort to identify the effect of the basic classification/ independent variables of non-skiers' socio-economic status on their perception of 'participation constraints'. The findings from this research are described and discussed, and the authors highlight their relevance to marketing practitioners and policy makers in the formulation of appropriate marketing strategies to attract and satisfy these non-skier segments.

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