In the article he authors analyze the key aspects of the crisis of western culture which are revealed in the formation of “civilization of consumption” and create limitation of freedom which has a variant of value orientations choice. At the same time the contradiction between traditional and global value dominants appears and here due to freedom of choice ethical guidelines become situational ones, satisfying utilitarian aims. There appears a condition of instability, leading to “social loneliness”. The only way out for a man is an “imaginable world of a dream”, a virtual reality based on information technologies where a man feels genuine freedom. The authors of the article study transformation of freedom, starting from the antiquity where there appeared the problem of freedom in the slave-holding polices through existentialism and freedom of choice, synergetics of the XXth century where freedom was blend with life of the society, to genuine freedom of virtual reality.
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