Life satisfaction influences sustainable personal growth among students by ensuring that they more firmly apply themselves in their education. Universities represent an environment where students may improve their life satisfaction through better academic performance and being engaged in extracurricular sport. This study evaluates life satisfaction (LS) among university students, 18 to 28 years of age to confirm whether academic performance, involvement in sports and physical activity are factors relating to higher levels of LS among university students. The study uses the Brief Multidimensional Life Satisfaction Scale. Over a three-year timeframe, a questionnaire was administered to a sample of 875 students across areas of study in institutions of higher education in Serbia. The data were analyzed using Mann–Whitney and Kruskal–Wallis tests. LS among students is found to be significantly improved under the following conditions: removing the burden to pay for one’s tuition, having a better Grade Point Average (GPA) as well as being involved in sport. Moreover, the optimum level of physical activity to positively affect LS is found to be four to five hours a week.

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According to the available data on economic trends in Serbia, it is noticeable that companies in wood industry do not use their capacities to the maximum. Furthermore, a significant number of newly founded small enterprises, shortly after their establishment, go bankrupt or go into liquidation. Research works that have been conducted so far have indicated that, most commonly, company deterioration is caused by a lack of strategic approach in business management and company development. The aim of this paper is to gain an insight into the extent to which wood industry enterprises apply strategic approach (their vision, mission and development strategies) when making business decisions, as well as the effects of such approach. This will be achieved by analyzing collected questionnaires and interviews with competent experts from wood industry monitoring institutions. Besides, SWOT and PESTLE analyses of the surveyed companies will be conducted. Furthermore, possible solutions for overcoming weaknesses and threats emerging in Serbian wood industry development will be indicated. Likewise, the possibilities for encouraging industry development and increasing its competitiveness level will be presented.

As a result of intense and ever-growing technological development, as well as the increase of digital media usage in everyday life, communication strategies have undergone profound transformations in order to adapt to specific conditions of online environment. Due to the interactive essence of Internet communication, which is being realized on social media and other online platforms, the need for engaging social media users in creating communication strategies has emerged. Furthermore, demographic trends have resulted in the shift of target audience structure, since generation Y members (i.e. millennials) have growing importance within the structure of contemporary society. This generational cohort, among its other characteristics, can be depicted by its distinct sophistication in terms of communication preferences. To be more precise, this generation expects to be provided with interactive, real-time and personalized communication, which is adjusted to social media platforms they use and can be consumed on the go. Therefore, the aim of this paper is to observe and accentuate the changes in media communication strategies caused by millennials and their extensive use of technology. The results obtained from the research conducted in this paper can be useful for both communication researchers and practitioners, and can be used as guidelines for creating digital communication strategies for millennials.