The article considers the features of innovative strategic management of enterprises during the pandemic COVID-19. The critical analysis of scientific works on the outlined problems is investigated and it is revealed not to open questions concerning a crisis situation of the enterprises which have been caused by quarantine. At the same time, the issues related to the features and specifics of the formation of innovative strategic management in times of crisis caused by the Covid-19 pandemic for the formation and selection of solutions in enterprises are studied at a low level. The concept of strategy and innovative strategic management and strategic planning is revealed. Peculiarities and principles of strategic planning that characterize the management structure and production and technical base of the enterprise are determined. The main stages of management processes of the enterprise on the basis of which the basic elements of the innovative vision of a problem of the enterprises were presented are investigated. It is innovative thinking and is a promising solution for the formation of strategic management during quarantine. Strategic management in the article is considered as a set of five interrelated management processes and related typical actions. The forms of strategy implementation and strategic control are determined. The model of innovative strategic management of the enterprise is developed. The basis of the offered model is the thorough analysis of activity of the enterprise, namely: potential of the enterprise in a cut of its components, the strategic analysis. It is mandatory to take into account environmental factors, the impact of which on the activities of the enterprise is variable and unstable. Recommendations for strategic management of enterprises during the crisis caused by Covid-19 have been formed. Namely, the two most expedient and possible for the implementation of innovative management strategies were noted: the strategy is related to the development of the transportation system; the strategy is aimed at developing the production and technical base and personnel.

Компанець К. А. кандидат економічних наук, доцент кафедри готельно-ресторанного бізнесу Київського національного торговельно-економічного університету Литвишко Л. О. кандидат економічних наук, доцент, доцент кафедри менеджменту Національного транспортного університету Артемчук В. О. старший викладач кафедри менеджменту Національного транспортного університету

The current state of the international transport market is considered in the article. It has been established that the transport industry has been significantly affected by quarantine restrictions through Covid-19. At present, in a harsh crisis environment caused by quarantine restrictions through Covid-19, all sectors of the world economy have been affected. As expected, passenger turnover decreased in January and May to half of last year and will resume in direct dependence on quarantine measures. The most serious losses are in the railways and aviation, while road transport and public transport in the cities feel somewhat better. Significant reductions are expected in terms of traffic. Thus, international transportation will be reduced by 30–40% due to quarantine restrictions and falling industrial production. Currently, the international transportation market is in crisis. The use of the main strategies of modern transport enterprises operating in the market of international transport was studied. Such strategies are: offensive strategy; adaptation strategy; defense strategy; survival strategy. It is established that these strategies do not fully satisfy the activity of transport enterprises in modern conditions. Analysis of the economic aspect of the external environment allows us to understand how economic resources are formed and distributed at the state level. For most companies, this is the most important condition for their business activity. The main problems of the modern transport industry in the current crisis are identified. It was also determined that the strategies that are popular in the activities of international transport companies, after quarantine restrictions do not perform their function and require careful rethinking. This makes it necessary to use the strategy of “Innovative development of the transport industry and global investment design”. It is proposed to use the strategy of innovative development of the transport industry and global investment design in post-flood conditions, which will create a favorable investment climate in the international transport market.