The article is devoted to the analysis of economic cooperation between Ukraine and India during 2001-2020. The study is based on data from the Trade Map portal, information from the website of the Embassy of Ukraine in India, India Brand Equity Foundation (IBEF), reports of international organizations and scientific publications. The article systematizes the legal acts regulating mutual foreign trade and scientific and technological cooperation. The dynamics of key indicators is analyzed: the dynamics of Ukrainian�Indian trade, share of India in Ukrainian merchandise exports and imports, share of Ukraine in trade flows to and from India. The main items of Ukrainian exports to India and the commodity composition of Ukrainian imports from India are identified. Special attention is paid to the possibilities of scientific and technological cooperation. It was found that the state of Ukrainian�Indian trade in goods does not correspond to the existing potential of both countries. The reasons are different in each case, but if desired, they are easy to overcome. The advantage for Ukraine is a significant positive balance of mu� � tual trade. Some Indian goods are quite important items of import, but both countries are not critically dependent on each other by major product groups. Possible priority areas for Ukrai� nian�Indian cooperation in science and technology are: information and communication tech� � nologies, biotechnology, pharmaceuticals and medicine, new materials and nanotechnologies, energy and energy resources, space and astrophysics. India is in the third group of priority countries for the development of Ukraine's international cooperation. Further development and improvement of the structure of mutual economic relations already have a good basis and can increase their level of priority in the future. An important advantage in the development of bi� lateral relations with democratic India is that, unlike Russia, it does not pose challenges to in� ternal stability, does not discredit Ukraine in the international arena and does not threaten the existence of our state.

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The attention to branding, from theorists as well as from practitioners, had remained at a very high level for the 2000s and 2010s. Many new branches of branding theory have emerged, and place branding was among them. Actually, place branding has become an umbrella term, a generic definition for three areas of study and practice: nation branding, region branding, and city branding. Every year, new scientific, journalistic, business articles, and books on place branding emerge, there are even several specialized periodicals devoted to this field of branding. This study aims to identify the most relevant and effective symbol of the Ukrainian capital city Kyiv as a tourism brand. Questionnaire surveys and the content analysis of literature and mass media are used. Key segments and sub-segments of the target audience of Kyiv tourism branding are determined, as well as the key factor of influence on the formation of the opinion regarding the tourism symbols of Kyiv. The most common popular symbol is compared with the real resources of the city. Thus, a set of relevances is found appropriate for the development of effective branding of Kyiv.

After the Russian occupation of Crimea and a part of Donbas the political and geographical position of Ukraine as well as its positioning in the modern world significantly changed. Previously, Ukraine had placed greater focus on non-bloc status in the multipolar world and on development of mutually beneficial bilateral relations with all its partners. For this reason, it is very important to calculate the country priority rating for Ukraine. This rating contains two groups of indicators from all spheres of interstate relations. The first group shows the current level of interaction and the second group shows the importance of states in the modern world. From six priority groups of countries the top-priority for Ukraine is cooperation with Germany, the USA, the United Kingdom, the Netherlands, Italy, France, Canada, Spain and Switzerland. The second priority group includes most of European countries (such as the Czech Republic, Poland, Austria, Belgium, Sweden, Denmark, Portugal, Hungary, Romania, Norway, Iceland, Finland, Slovakia), Japan, Israel, Australia, South Korea, Turkey and Singapore. Contrary to popular belief of supporters of indispensable friendship with Russia this country is not so important for cooperation nowadays and, moreover, it is not a landmark for the future as it is only in the third priority group. This group also includes Bulgaria, Malaysia, China, New Zealand, Estonia, Greece, Latvia, Thailand, Brazil, etc.Cooperation with more prosperous countries will help to get rid of the negative moments of Russian colonization, to reach higher economic and socio-political standards. With certain modifications this rating can be used for calculation of cooperation priority ratings for any country in the world.

The attention to branding, from theorists as well as from practitioners, had been remained at a very high level for the 2000s and 2010s. There many new branches of branding theory have emerged, and place branding was among them. Actually, place branding has become an umbrella term, a generic definition for three areas of study and practice: nation branding, region branding, and city branding. Every year, new scientific, journalistic, business articles and books on place branding emerge, there are even several specialized periodicals devoted to this field of branding. This study aims to identify the most relevant and effective symbol of the Ukrainian capital city Kyiv (Kiev) as a tourism brand. Questionnaire surveys and the content analysis of literature and mass media are used. Key segments and sub-segments of the target audience of Kyiv tourism branding are determined, as well as the key factor of influence on the formation of the opinion regarding the tourism symbols of Kyiv. The most common popular symbol is compared with the real resources of the city. Thus, a set of relevances is found appropriate for the development of effective branding of Kyiv.