The object of research is the integration processes of strategic and project management at the enterprises of the transport complex. The rapid pace of development of science and technology requires modern effective management tools in any sector of the economy, in particular, in the transport sector. The effective development of the transport industry is of fundamental importance both for the development of regions and for the country as a whole. This is due to the fact that the availability of transport facilities is an essential condition for the development of productive forces, a means of meeting the demand for freight and passenger transportation, ensuring the socio-economic unity of the state. There is a need for a strategic approach to the management of transport enterprises, the development of a unified approach to the integration of strategic and project management at transport enterprises as their long-term goals and objectives. Therefore, it acquires particular importance as a means of implementing the action program, which clarifies the goals and means of implementing the chosen path of development. The paper proposes the construction of a conceptual model for the integration of strategic and project management at the enterprises of the transport complex, based on the implementation of the following stages: – analysis of the stages of strategic and project management of enterprises is carried out; – process of integration of strategic and project management at the enterprises of the transport complex is being built; – on the basis of the developed integration process, a conceptual model for the integration of strategic and project management at the enterprises of the transport complex is being built. As a result of this research, a conceptual model for the integration of strategic and project management at transport enterprises was developed, which combined separate approaches to management. This result made it possible to obtain an effective tool for integrated strategic and project management of transport enterprises, which will be useful in the process of forming their development strategy.

The current state of development of science and technology in various sectors of the economy, including transport, requires the timely introduction of new technologies. The movable and immovable property of the enterprises of the transport industry is in such a state that it needs immediate updating and carrying out capital, finishing and current repairs. This, in turn, will help increase the efficiency of management of transport companies and achieve the goals of their stakeholders. This study proposes an analysis of the application of the project approach to the management of the transport sector at the strategic level. In order to improve the management of enterprises of the transport complex, it is proposed to apply strategic planning for the development of these enterprises, which will focus on portfolio-oriented management. The classical model of strategic management includes: development of the mission and goals of the enterprise; research of external and internal environments; analysis of strengths and weaknesses; formation of strategic alternatives; choice; strategy implementation and evaluation. The main directions of development of the transport complex are: competitive and efficient transport industry; innovative development of the transport industry and global investment projects; safe for society, environmentally friendly and energy efficient transport; unhindered mobility and interregional integration. The strategic planning process consists of three main stages: analysis of the current situation, formulation of future prospects and development of an action plan. The problem of modern enterprises in the transport sector is that the developed strategic plan is not implemented due to insufficient specificity of plans, as well as the lack of a well-established mechanism for implementing and monitoring the implementation of planned actions. Thus, the format of the strategic plan of activity and development of enterprises of the transport complex should be developed through the prism of portfolios, programs and projects that will increase the efficiency of management of these enterprises.

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