The relevance of the formation digital society and digital man values in the globalization context and INDUSTRY 4.0 is not in doubt, as the economic globalization process in digitalization context has accelerated in recent decades. Markets of capital, technology, goods, labor have become increasingly interconnected and integrated into the multilayered Internet network, globalization and INDUSTRY 4.0. The aim of the research is to conceptualize the formation digital society and digital man values in globalization and INDUSTRY 4. 0. The research methodology on the digital society values formation and digital man in globalization and INDUSTRY 4.0 can be analyzed phenomenological, logical and historical, which together helped to penetrate new phenomena. An analysis of the growing pace of change in the globalization and digitalization era, which contributed to the digital values formation associated with the new processes INDUSTRY 4.0. The digital economic transformation model, which requires the formation of new values, has been studied. 3. IT forecasts that contribute to the formation to digital transformation values of the economy are clarified.Transformation result of these processes is the transition to networking and the values creation in the digital societythe ecosystems of suppliers, partners, consumers and competitors around network companies. The introduction rate of new products on the market is constantly increasing. New business models based on the "consumer economy" principles and electronic platforms are being developed. The digital economic transformation model is a economic model based on the digital technological values, including the electronic field of goods and services. A necessary condition is the values formation of joint participation in the digital public sector processes of the economy, the private sector and civil society. Companies are striving to increase cloud efficiency and achieve efficiency, competitiveness and new values, as cloud technologies will be central to corporate clouds.