Today, business innovation is a hot topic. Therefore, it was proposed to use a competence-based approach to assess staff as a business innovation in the hotel industry. The paper investigates the theoretical and methodological principles of hotel staff evaluation using a competency-based approach. Scientific approaches are critically estimated, and aspects applied to material incentives management for hotel staff are analyzed. The scientific and theoretical basis of managing the staff’s material stimulation in the hotel business on the basis of the competency approach is investigated and practical tools of its implementation in the hotel business activities are estimated. Methodical approaches to evaluating staff competencies as a component of material incentives management have been developed. The structure of remuneration and the system of bonuses based on staff competencies evaluation have been formed, which will help increase the efficiency of personnel management in the hotel industry.

The article aims to research problems and prospects of development of the tourist services market of Ukraine. According to the method of developing the environmental profile, the factors of external and internal environment that have impact on the development of Ukraine's tourism industry have been determined. It is defined that the most influential factors of the microenvironment are the high degree of customer commitment to the services of tourist enterprises, the provision of payment forms and terms of receiving services favorable to tourist enterprises, the low level of consumer awareness about the tourist enterprises' services, the mismatch of the range (quality) of services to customer requirements, buyers' high sensitivity to the price. It is established that the tourism industry enterprises are most influenced by the following macroenvironmental factors: economic, political, ecological, scientific and technological. According to the research results, the paper determines the strategic goal of Ukraine's tourist services market developmentto make Ukraine a country of clean and attractive environment, as well as of culture, tourism and recreation. Coefficients of influence of micro-, macro-and internal environmental factors on Ukraine's tourist services market development are calculated and their influence on Ukraine's tourist industry development is investigated. According to the SWOT analysis results, the strategy of the tourist services market development is substantiated. This is a reference strategy of developmentthe strategy of concentrated growth implemented in the same direction as the market development. The implementation of this strategy requires considerable marketing efforts on the part of tourism enterprises. It is proved that the effectiveness of the strategy depends on organizing the process of its implementation and control over the implementation. The priority directions of implementing the strategy of Ukriane's tourist services market development are defined: to increase regions' competitiveness and strengthen their resource potential, to ensure human resources development and interregional cooperation.

The paper studies the dynamics, structure, methods of Ukraine's public debt management and identifies the constituent elements of the public debt management mechanism. The current trends of Ukraine's debt policy are analyzed and its macroeconomic consequences are determined. It is established that public debt management is one of the key factors in ensuring macroeconomic stability in the country. According to the results of the study, the nature of the debt problem depends on the country's budget capacity, the state of its foreign exchange reserves, and, accordingly, on the stability of the national currency, interest rates, investment climate, the behavior of all segments of the financial market. It is established that the main problem of public debt management lies in ensuring the solvency of the state, the real sources of public debt repayment. It was found that the most statistically significant factor influencing the size of Ukraine's external debt is GDP growth. It is justified that in order to reduce the amount of the country's external liabilities and increase GDP, it is necessary to resort to domestic borrowings as much as possible. It is proposed to use the foreign experience of developed countries in Western Europe and the United States, which resort to external borrowings only when there is a stable GDP growth. The study found that countries do not set the goal of reducing debt to zero, but recognize the need to reduce it to a certain level of sustainability, which depends on economic growth, interest rates, due to which countries occupy a certain place in domestic and foreign markets. It is noted that Ukraine's current credit ratings should be raised through fiscal policy and reforms. The results of the study highlight the priority areas for implementing the medium-term public debt management strategy for 2019 -2022.

Introduction. The research paper contains a critical analysis of the graphological approach to the study of handwritten texts. The problem statement is justified by a special way of the formation of domestic psychology, which has been isolated for a long time from world tendencies. Although the study of manuscripts is not a widespread practice, graphological analysis is recognized at the highest academic level, including in the field of legal proceedings. The aim of the study is to test empirically the diagnostic potential of handwriting as a product of linguistic activity of an individual. Research Procedure.The object of empirical testing is the left-hand slopе as a deviation from the usual way of writing. The data on variability of the variable in the sample of 119 students were collected; three study groups were selected on the basis of clusterization: with left-handed, direct-handed and right-handed writing. Results. The interpretations of the left-hand slope in graphology manuals are studied, and the lack of the evolution is shown. It was find out that the descriptions are philosophizing around previously published texts with the addition of details, author’s own associations; herewith the characteristics of the handwriting are anthropomorphized and directly transferred to the characteristics of personality. A questionnaire has been developed to verify the effect of personal validation. With regard to 40% of the statements of the questionnaire, all respondents expressed a positive opinion; these formulations do not differentiate the respondents and do not have any diagnostic value. None of the graphological interpretations of the left-hand slope was really more expressive in the left-handwriting group. According to the indicators of K. Riff’s Scale of Psychological Well-being, two cases of statistically significant difference between groups with different handwriting were found: the scales of “Environmental management” and “Balance of affect”. The obtained results lead to the idea that handwriting concentrates, to a certain extent, personal characteristics of the author and is an informative psychological feature – but this interpretation must be confirmed by the data of the psycholinguistic method. In general, the research paper demonstrates that handwriting can be the subject of scientific research, to which methodological procedures recognized in modern psychology are applied.

The aim of the research is to identify the recreational potential of green plantings in the vicinity of the village of Kradikhino, Kichmengsko-Gorodetsky district of the Vologda Region. The research has been carried out according to the methods of a comprehensive assessment of the recreational potential of S.L. Rysin. The research results indicate that the most recreationally valuable plantings are concentrated in commercial forests. Recreational value plantings of Class III predominate in protective forests (60%), and of Class II – in commercial ones (54%). The expediency of recreational use of these plantings by the local population has been noted. The negative impact on the recreation of clear cuttings in commercial forests has been revealed. Some measures have been recommended to optimize the multifunctional use of the forests. Taking into account the high recreational value of commercial forests, it is advisable to create a landscape reserve in the 1st and 11th compartments of the Karyugsky forestry, where scientific work should also be organized to study the effect of recreation on the forest environment.