This research study does seek to investigate and presumably explore managers' prospect and attitude towards the implications/reflections of European economic integration in Kosovo's business environment. In this regard, in order to have rich data twenty-four (24) in-depth semi structured interviews have been conducted with different managers' that currently are working in fourteen (14) variety organizations. This particular research study explicitly argues the importance and relevance of economic integration process in managers' conviction towards creating a wide range of business opportunities as a result of removing the current trade barriers. This comprehensive process does prompt organizations to expand their business scope of activities as well as developing business ties with foreign counterparts that could have direct impact in improving organizations competitive advantage. In addition, even though, this economic process is conceived as great source of creating new opportunities from managers' prospect, the main concern though is whether the current Kosovo's organization does have the intellectual, technical, infrastructural and logistical capacities to embrace this economic process accordingly.