The aim of this study is to develop a model for institutionalizing the social and environmental responsibility of the construction business as an important factor in the modern urban development. Methods of systems, logical and comparative analysis, as well as a questionnaire survey are used in the research. Based on the situation in Tomsk (Russia), public preferences and needs for construction products have been examined taking into account environmental friendliness and the quality of the urban environment. The results of the examination are presented in this paper. The study reveals the public need for building products and shows how these needs are related to greening the construction industry and developing the social and environmental responsibility of the construction business. The green urban development needs an environmentally sustainable regulation mechanism based on appropriate methods, tools and organizational forms of interactions between stakeholders in the construction industry. A concept for managing interactions between stakeholders in urban development is proposed on the basis of the ECOURBANBUILD platform. The integration based on this platform will create additional opportunities to implement the social and environmental responsibility of the construction business in the interests of sustainable urban development.

Abstract. The aim of this study is to develop a model for institutionalizing the social and environmental responsibility of the construction business as an important factor in the modern urban development. Methods of systems, logical and comparative analysis, as well as a questionnaire survey are used in the research. Based on the situation in Tomsk (Russia), public preferences and needs for construction products have been examined taking into account environmental friendliness and the quality of the urban environment. The results of the examination are presented in this paper. The study reveals the public need for building products and shows how these needs are related to greening the construction industry and developing the social and environmental responsibility of the construction business. The green urban development needs an environmentally sustainable regulation mechanism based on appropriate methods, tools and organizational forms of interactions between stakeholders in the construction industry. A concept for managing interactions between stakeholders in urban development is proposed on the basis of the ECOURBANBUILD platform. The integration based on this platform will create additional opportunities to implement the social and environmental responsibility of the construction business in the interests of sustainable urban development.