Modern branding of territories is becoming an active tool for regional governance more and more often. The search for the identity of cities and the federation subjects leads to attraction the attention of specific target audiencesstakeholders who are able to solve the current tasks of the territories. Eleven subjects of the federation, which are the part of the Far Eastern Federal District of the Russian Federation, have different opportunities and face different threats. At the same time, they are united by the common goal of retaining the existing population and attracting a new one. A competent territorial branding based on reliable information about the current state of the territories and the plans of their administrations is called upon to solve this problem.

The article examines the ways of constructing the names of advertising and PR­organizations in the Russian Far Eastern Federal District. The author identifies 32 categories of ergonyms, analyzes them and identifies the most popular naming methods in this area. Based on the conducted research, the author of the article assesses the creativity of the companies’ founders.