Ecotourism in an urban environment takes places in areas that offer a certain degree of naturalness in a situation when they are significantly modified by previous human activities. Concept of urban ecotourism recognizes the significance of ecotourism in facilitating cultural exchange, environmental protection and sustainable urban development. Contrary to classic ecodestinations, urban ecotourism is more acceptable considering a higher capacity of urban destinations and the potential to renovate locations that have been degraded by industrial, traffic or other human activities. The experiences and examples from Europe and North America indicate that such projects significantly contribute to a sustainable ecological and social-economical development of many cities. In Serbia, the practice of quality preparations and including natural and other resources into the development of urban ecotourism has still not been established. The paper found that Novi Sad has the resources which would make it also interesting as destination of urban ecotourism. As the most significant point, Danube should be mention with its coastal green zone and numerous islands, as well as the city parks. There are green complexes, available surfaces and abandoned objects and facilities of previous economical activities located in the peripheral and suburban zone. In the immediate surroundings of Novi Sad, there are numerous messuages (Čenej messuages are in the city itself), that have been recently redecorated as eco and ethno oases. The purpose of the paper is to suggest manners of their inclusion into the integral tourist product based on the research of resources for the development of urban ecotourism in Novi Sad. The paper emploied analytical-synthetic method, a combination of secondary sources of literature data, internet, and other sources, with the primary data gained by field observation, analyzing the content of advertising materials and contact through informal interviews with various organizations and experts from the field of ecology, ecotourism and tourism in general, and with decision makers. This research suggests the ways of including ecotourism resources in the tourist offer of Novi Sad.

SummaryThe subject of the research in this paper is the development and the application of entrepreneurship in rural tourism destinations. The aim of the paper is to identify key forms of rural entrepreneurship tourism in Vojvodina. General analytic-synthetic method of research was applied, spanning from the bibliographic-speculative to empirical approach. It has been determined that messuages, villages as tourist products, ethno-houses, and rural households that provide services of accommodation and food, eco-active tourism, tourism offer of food and drinks produced in the system of organic production, as well as traditional rural events, can be the basis of rural tourism product in Vojvodina. The development of rural tourism should be based on effective investment in the tourism offer through entrepreneurial projects that are in accordance with modern trends of demand. Investment into tourism offerin rural tourism destinations would influence the growth of income made from rural tourism, and therefore, the economic development of those areas.

University in MariborCesta prvih borcev 36 (SI)-8250 Brežice AbstractModern development of tourism is under a strong influence of globalisation processes. In order to achieve global competitiveness, it is necessary to build regional competitiveness due to the significant role of the region as the basic unit of development and as the carrier of ISSN 2373-9851 2016 tourist offer that should satisfy globalised demands in terms of both quantity and quality. Up until now, the destinations built competitive advantage through shaping local resources and possibilities into products and services for the visitors, and through coordinating activities of various participants on the level of the destination. Today, it is known that the destinations that aim towards leadership positions in the market must seek new sources of competitive advantage, considering that efficient cooperation of interested parties within a destination does not always suffice. One of such advantages is the development of cooperation amongst destinations and their linkage into wider tourist regions. In other works from the subject area, several forms of inter-destination cooperation and its factors of influence have been identified. However, even until now, this subject has not been sufficiently clarified. The subject of the research is the cooperation amongst destinations within a wider tourist region and the possibilities for improvement of the tourist offer through such cooperation. The aim of the research is to determine the validity of activities of inter-destination cooperation within a wider tourist region. General analytic-synthetic method of research was used in the paper, in the span of bibliographic-speculative to empirical approach by applying the method of document content analysis. International Journal of Regional Development

Integration and globalisation processes are unavoidable in all fields of business economy, including tourism. Potential success of wine tourism in Sremski Karlovci should be based on diversification of products that entails an influx of tourism and winemaking into other fields of economy. During the development of wine tourism offer, it would be advisable to consult the experiences of the developed wine region and to use their models, which is done in this paper, via benchmark analysis of offers of Sremski Karlovci wineries with those of the Ontario region (Canada) and the place of Villány (Hungary). The goal of this paper is to establish the possible directions of development of the integral product of wine tourism of Sremski Karlovci as a prerequisite for integration into the regional tourism offer. The research indicates that wine tourism offer of Sremski Karlovci is underdeveloped. A large number of product diversification fields are not recognised. The future development of Sremski Karlovci wineries should be based on conquering of those very fields. Such a tourism product could more easily be integrated into the regional wine tourism offer.

The subject of the research in this paper is the development of entrepreneurship based on Pro-poor tourism principles in rural destinations. The aim of the research is to project development models of entrepreneurship based on Pro-poor tourism in the rural environments in Serbia. General analytical-synthetic research method has been applied, in the span of bibliographic-speculative, to empirical approach. The poverty of rural population is a heated problem in many countries, Serbia included. Developing entrepreneurship in the field of tourism stands out as one of the most efficient ways to solve this problem. Focusing on the just allocation of material and immaterial goods in a local community area includes adopting the concept of tourism and entrepreneurship development based on Pro-poor tourism. This includes the development of micro type businesses, small and family companies, the development of tourism business through diversification of products and activities traditional for the households in rural areas, and including the development principle that focuses on the interests of the poorest members of the local community. For this reason, reliance of local resources with promoting local capacities and increasing the participation level of the local community in developmental activities is the key of success of Pro-poor strategies.