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The development of foreign economic activity in the conditions of protectionist measures in the domestic markets of Ukraine is one of the main directions of increasing the level of competitiveness of domestic enterprises in the agricultural sector. Entering markets with a high level of competition and the widespread use of modern technologies creates opportunities for new experience and knowledge, which can be key factors in the success of the enterprise in the future. The foreign economic activity of Ukrainian enterprises in the agricultural sector is characterized by high potential for further development, however, in the current and retrospective perspective does not show effective trends for rapid growth in the future. Therefore, it is necessary to develop and use a number of scientifically sound proposals that logically follow from the results of the analysis and take into account the national characteristics of doing business in a high level of economic and political instability. The article analyzes the dynamics of export-import operations in the field of agricultural products, formed a classification of factors influencing the development of this industry, and which, unlike others, is based on the impor-tance of these factors, which allows to build an exhaustive list of those factors. whose impact is insignificant and taking into account those whose impact cannot be ignored, as they can play a crucial role in ensuring a certain level of success of domestic agricultural enterprises in international markets. This made it possible to formulate the author's proposals to improve the process of selecting alternative factors for assessing the foreign economic activity of enterprises in the agricultural sector in international markets. Based on the analysis of the dynamics of export-import operations in the agricultural sector, a classification of factors influencing the development of this industry was formed, which, unlike others, is based on the importance of these factors, which allows us to build an exhaustive list of those factors. which are insignificant and taking into account those whose impact cannot be ignored, as they can play a crucial role in ensuring a certain level of success of domestic agricultural enterprises in international markets.Keywords: competitiveness, foreign economic activity, agrarian enterprises, classification of factors, methodical and applied tools. Розвиток зовнішньоекономічної діяльності в умовах дії протекціоністських заходів на внутрішніх ринках України являється одним із головних напрямків підвищення рівня конкурентоспроможності вітчизняних підприємств аграрного сектору. Вихід на ринки з високим рівнем конкуренції та поширеним використанням сучасних технологій створює можливості для здобуття нового досвіду і знань, які можуть бути ключовими факторами успішності підприємства у майбутньому. У статті проведено аналізування динаміки експортно-імпортних операцій у сфері сільськогосподарської продукції, було сформовано класифікацію факторів, які впливають на розвиток цієї галузі, і яка на відміну від інших, базується на врахуванні вагомості цих чинників, що дозволяє побудувати вичерпний їх перелік відкинувши ті фактори, вплив котрих є не суттєвими та врахувавши ті з них, чий вплив не можна ігнорувати, оскільки вони можуть відігравати вирішальну роль у забезпеченні певного рівня успішності вітчизняних підприємств аграрної сфери на міжнародних ринках.Ключові слова: конкурентоспроможність, зовнішньоекономічна діяльність, підприємства аграрної сфери, класифікація факторів, методико-прикладний інструментарій.

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The foreign economic activity of domestic enterprises of the agricultural sector is characterized by high potential for further development, however, in the current and retrospective perspective does not show significant trends for long-term dynamic growth in the future. Therefore, it is necessary to develop and use a number of scientific proposals that logically follow from the results of the analysis and take into account the national characteristics of doing business in a high level of economic and political instability. One of the directions of scientific research to solve the outlined scientific topical problem is the formation of methodological and applied tools for assessing the development of foreign economic activity of enterprises in the agricultural sector. Today the problem of scientific and economic substantiation of the stages of evaluation of foreign economic activity of agricultural enterprises and their interpretation is relevant, which allow to influence the solution of specific management problems with the implementation of creative ideas and reduce the cost of their commercialization. The article analyzes the sequence of stages of the process of selecting indicators for evaluating foreign economic activity of agricultural enterprises, which, unlike others, describes the procedure for taking into account factors influencing foreign economic activity, criteria for selecting indicators for its analysis, sources of information and analysis of foreign economic activity. indicators with a high level of information value and which will be calculated on the basis of fully available information. Factors detail the search for rational indicators to describe the dynamics of certain processes, as they reflect the relationship between the elements of economic systems. Establishing criteria for selecting FEA evaluation indicators makes it possible to sort out those indicators that are not suitable for monitoring the studied processes. Areas of analysis reflect the nature of the information that should be reflected in the indicators selected for evaluation.

The development of the Ukrainian agricultural sector can become a competitive advantage of Ukraine in the international market of goods and services, as the prospect of change in this area is characterized by high growth potential. The study of the dynamics and structure of foreign economic activity of agricultural enterprises in Ukraine and foreign direct investment has shown that the activities of economic entities in the study area depend on many factors that significantly affect the import and export potential of agricultural enterprises. The article analyzes the export and import activities of agricultural enterprises, examines the volume and effectiveness of attracting foreign direct investment by agricultural enterprises, which affect the development of the foreign economic activity of agricultural enterprises of Ukraine.