Purpose. Improvement of the methodological approaches to assessing the state of the business environment in the country, identifying the potential and limitations of existing indicators of diagnosis of the state of business environment, in particular, rating ones. methodology. The main results of the study were obtained based on abstraction methods, by which the scientific understanding of the categories "external environment" and "business environment" was formed. Likewise, the separation of the letters is carried out given the essence of the processes that they reflect. Methods of scientific generalization were used to set scientific targets and draw conclusions, analysis and synthesis to identify the limitations of the current approaches to index-rating assessment of the state of the business environment. Statistical and the graphical analysis led to the identification of the indicators and dynamics of direct foreign investing in the country. A comparative analysis is used in order to identify diagnostic potential of the most common assessing indexes of the state of the business-environment. findings. Notions of "external environment" and "business environment" are distinguished, given the difference in their quantitative and qualitative essential features. A set of the world's most common index-rating projects for assessing the state of the business environment is analyzed. Using the example of comparison of Ukraine with other countries, the advantages and disadvantages of existing index-rating indicators of diagnostics of the business environment are demonstrated, their potential and limitations are determined. The necessity of using the dual methodological approach to the assessment of the state of the business environment is substantiated, which, in accordance with the peculiarities of the appointment (functions) and the final objectives, provides for the formation of two groups of indicators: based on the assessment of the business environment and business environment functioning evaluation results. As the key indicators of the fact-finding nature, it is proposed to use indicators of direct foreign investment in the country (using the example of Ukraine). originality. For the first time, a dual methodological approach to assessing the state of the business environment in the country is proposed, which involves evaluation based on the differentiation of factor and result indicators of the state of the business environment. Further development has identified the advantages and disadvantages of the main indexes (ratings) that are used in world practice to assess the business environment. The definition of functions (appointment) and corresponding spheres of adequate practical use of rating-factor and actual-result indicators is proposed. The conclusion on the feasibility of using indicators related to foreign direct investment as the key indicators of the factor-result group is substantiated. Practical value. The results of the research can be used by enterprise managers in order to improve the quality of th...

In the context of the current dynamic environment, the complexity of socio-economic objects stipulates the increased requirements for their analysis. The field of strategic logistic management is not an exception. The logistic potential is considered as a control object. Formation elements of the potential determine the conditions for the successful implementation of the selected logistic strategy of an enterprise. The potential of managerial logistic personnel, technological personnel, logistic infrastructure, product and technological innovations in logistics, marketing research, organizational and transfer potential are considered as logistic potential elements. Problems concerning substantiation of logistic strategy selection, determination of the internal conditions to provide its efficient implementation, as well as quantitative measurement of the conditions, are still unstudied. The purpose of the paper is to carry out functional and cost analysis (FCA) of logistic potential elements of an enterprise to estimate the correspondence of the internal conditions to the selected logistic strategy. Methodology. FCA as a method of research is used. The sequence of the FCA implementation and characteristic of its main stages are considered in the paper. Special attention is paid to expert assessments of the significance of logistic potential elements which are regarded as internal conditions for the strategic changes realization in the area of enterprise logistics. To do that, the paper applies techniques of priority ranking and pairwise comparisons. The consistency of the obtained results is proved statistically. Statistic factor of the relative range has been applied to characterize the dispersion of individual significances obtained for each logistic potential element. Results. The paper has developed a sequence of the FCA implementation with the characterization of its basic stages. There has been described preparatory, information, analytical, research, and recommendation stages. The proposed sequence matches a traditional concept of the FCA stages. However, their contents vary depending upon object specifics, identification of objectives and tasks of carrying out analysis. Value/originality. The results of the study in the form of the expert evaluation of the significance of the logistic potential elements give an opportunity to plan the costs connected with the introduction of strategic changes in the field of an enterprise logistics.