The aim of the study is to explore how important intrinsic and extrinsic product attributes affect the way that the consumer decides whether to purchase Erzurum Civil cheese labelled with a Protected Geographical Indication (PGI). Data were obtained from a face-toface survey conducted with a sample of households in Erzurum during the autumn of 2014. Principal Component Analysis (PCA) was used to identify the main factors underlying the way that product attitudes and their socioeconomic characteristics influence the consumer's decision to purchase Erzurum Civil cheese. In addition, a k-means cluster analysis was applied to segment homogeneous consumer masses according to the main factors and their consumption frequencies. This was followed by a multiple regression analysis, which identified how these factors influence consumption volumes. The results of the study showed clearly that heavy users were motivated to buy Erzurum Civil cheese based on its intrinsic product attributes. Medium and light users, however, were motivated to buy the cheese as a result of its extrinsic product attributes, paying much more attention to product images of the cheese. If these positive motivation stimuli are combined, marketing tactics and strategies could increase demand trends for the redesigned and improved Erzurum Civil cheese and maximise consumer satisfaction in each cluster.

The aim of this study was to evaluate production and economic effects of feeding management and hormonal strategy on fat tailed sheep raised in eastern Anatolia. Animals were divided into six groups. Strategies were as follows: ewes were offered 1) 1.0 of the estimated metabolizable energy (1.5kg dry grass hay/ewe/day) (non flushed: NF, n=77) 2) 1.5kg dry grass hay/ewe/day and 300gr barley/ewe /day for 21 days prior to mating (flushing: F, n=100). Thereafter, nutritionally flushed ewes were subdivided: 3) supplemented with Vitamin A and E prior to mating (VIT, n=90), estrus of ewes were synchronized; 4) FGA (30mg) impregnated sponge and 600 U PMSG (Sponge and Flushing: SF, n=113) or 5) PGF2α (125μg/mL Cloprostenol) and 600 U PMSG (PGF, n=90), or 6) feed additive estrus synchronization treatment, Melengesterol Acetate (MGA, 0.25mg per head daily, n=90). Ewes in estrus were hand mated with rams of proven fertility. Reproductive performance was measured from fertility, percentage of animals in estrus within 6 days of ram introduction and the number of lambs born. Also, lamb birth and weaning weights, and survivability rate at weaning were recorded for prolonged productivity. Production data was subjected to gross margin calculating for economic evaluation. The use of MGA outperformed the other groups in fertility and survivability. Net returns per ewe were US$ 21.58/ewe. PGF2α hormone treatments (US$ 17.12/ewe) was the most profitable source of extra revenue compared with vaginal sponge (US$ 12.69/ewe) and supplementing vitamins (US$ 13.66/ewe). The economic viability and reproductive performance indicators demonstrate that steps should be taken to disseminate these new practices in the fat tailed sheep development program

Dagdemir, V., Demir, 0. and Keskin, A. 2004. Estimation of supply and demand models for chicken meat in Turkey.

No abstract

The study examined the producer-consumer prices and marketing structure of the chickpeas in Turkey, with a focus on the production-consumption, foreign trade, price fluctuations and marketing between the years 2003-2017. Despite the reduction in acreage and production rates in Turkey, an increase was observed in the production. In this study, marketing margins of chickpea are calculated according to current and real prices (2017=100). Producer and consumer chain indexes are also calculated according to current prices and compared with annual inflation rates. In fifteen years, the average yield was determined as 113 kg da-1, and the average consumption per person was 6.5 kg year. In fifteen years, the producer earned from 1 kg chickpea production increased by 55% and the amount paid by the consumer increased by 86%. In the fifteen-year period, prices have been in real favor for the producers and against the consumer. The model related to chickpea production function was estimated and agricultural real worker price was found to be effective on chickpea production.