The purpose of the work is to present the results of studying the factors of competitiveness of the companies of transport machine building of Russia by segmentation on the basis of the module approach. The research consists in analyzing the modern developments in the sphere of managing the competitiveness of industrial companies in economic systems. Materials of the reports on global competitiveness were used. The research is based on the recent tendencies in the sphere of systematization of competitiveness factors of industrial companies. Based on the performed research, the main factors of competitiveness of industrial companies are systematized by segmentation on the basis of the module approach. Each module is assigned with blocks that determine qualitative and qualitative characteristics of their production activities, as well as indicators that allow evaluating the factors of competitiveness of companies of Russian transport machine building. Scientific significance of the received results consists in development of theoretical & methodological and practical aspects of managing the competitiveness of industrial company in the modern conditions. The research results are a certain volume of knowledge increase, which allow solving a range of scientific tasks and are a theoretica basis for further research in the sphere of increase of competitiveness of companies of transport machine building on the basis of the module approach by applying the presented scientific solutions and tools.

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The transformational processes taking place in the Russian economy over the past few years necessitate the development of new ways and methods to ensure the effective management of innovative activities of industrial structures. Before starting to solve this problem, it is necessary to identify the key problems that require prompt elimination in order to create a basic platform for improving domestic innovation management. The purpose of the scientific article is to study the innovative activity of Russian and foreign industrial enterprises and identify problems that hinder innovative growth. In the process of achieving this goal, methods of statistical, portfolio, structural analysis and synthesis, generalization, analogy, and system analysis were used. Based on the results of the analysis carried out by the author, recommendations were formed to ensure effective management of the innovation activity of domestic industrial enterprises. Scientific conclusions and proposals are of high importance for the development of theoretical and methodological provisions of innovation management and acceleration of economic and innovative growth of the Russian economy. Thus, the scientific recommendations and conclusions formed in the work can serve as an information base for the management of industrial structures in determining the vector of strategic development and increasing competitiveness. A strategic guideline for further research is the development of author's recommendations for ensuring effective management of innovation activities and improving the methodological tools of innovation management using modern digital technologies.

The purpose of this article is to analyze and identify the key problems and reserves of growth of innovative activity of Russian industrial enterprises from the standpoint of the principles of development of the new economy. The works of domestic and foreign authors were studied to achieve this purpose. The study included methods of system analysis, methods of expert survey, method of statistical data analysis, which together allowed identifying the essence of the problem under study. The results of research were aimed at identifying the role of digital innovation, i.e. the introduction and use of new information and communication technologies to improve and manage business processes, increase the competitiveness of the domestic economy.

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