The article is devoted to the investigation of poetic discourse. Discourse is understood as the actualization of text structures in interaction with extralinguistic factors. The article considers the problems of understanding, methods of comprehension and the method of analyzing a poetic text; understanding of the unity of language and thinking, the author's axiological paradigm, refracted through the prism of the dynamics of cultural experience. The author analyze fiction that allow to retrace the formation of poetic concept. The influence of the structure on the formation of text is also presented. The main individual concepts are determined. The given examples illustrate the statements under consideration.

The representation of the concept "Health" in the English-language media discourse is analyzed. The purpose of the work is to consider the emerging correlations between the conceptual system and heuristic potential, which play an important role in the process of studying the concept of "Health". As a result, the features of the concept that determine the specifics of the functioning of the media discourse are identified. The novelty of the study is to determine the basic meanings of the concept of "Health" in the modern English-language media discourse. The examples given illustrate the illuminated positions. The results of the study can be used in training courses on stylistics, text interpretation, theory and practice of translation.