Exporting is very important activity for companies settled in developing countries, while manufacturing industry is the most important section of the EU economy that drives its growth and propels its technological and innovation development, so it is expected that export in that sector is extremely important activity from national economy point of view. Accordingly, the topic of this survey deals with export possibilities of metalworking industry and compares Zlatibor region export capabilities to export capabilities of the rest of Serbian metalworking companies to EU. There aren't many significant distinctions in export capabilities of Zlatibor region and the rest of Serbia, and they are mainly related to knowledge of regulations. Namely, a significant number of companies is not familiar with new approach directives, as well as with procedures for conformity assessment. Recommendation is more careful choice of suppliers that satisfy necessary requirements, too.
Business performance is manifested through key performance indicators, which show the actual state in business enterprises and possible deviations from the business objectives that have been set. Due to new practices in transitional economies it is necessary to track business performance measures on company level. The most frequently studied types of performance in the available literature are quality, operational, market and financial, employee performance, innovation, project, aggregate firm performances, and customer satisfaction. This study empirically examines operational and employees performance on a sample of 113 Serbian industrial companies. After data collection through questionnaire usage, descriptive statistics, factor and reliability analysis were used to check if description of examined performances could be done using dimensions proposed according to results of the previous research in a statistically significant way. Examined operational and employees performances provided, have proved valid and reliable dimensions of Serbian industrial companies as a construct. The obtained results comply with previous research done in other countries and contexts. Future research could consist of a longitudinal study but as an examination of operational and employees` performance measures in other Serbian industrial sectors, too. Also, the relationship between operational and employees performance measures could be explored.
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