Psychology's expertise as a behavioral science is essential to effectively address society's most pressing concerns. Advocacy for clients and the public good-and in turn, for the profession of psychologyoccurs on multiple levels through active participation in local and federal legislatures, agencies, foundations, and nonprofit organizations that influence implementation of regulations and policies. The authors offer a number of observations and recommendations from their cumulative past experience to argue that presence, persistence, and long-term vision are absolutely essential for the ultimate success and advancement of professional psychology.

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