This article proposes a nove! approacll that uses a mathematical mode! optimized by Genetie Algorithms har monized with the Russian theory of problem solving and invention (TRIZ) to design an export packing of Persian Linle. The mathematical mode! (with functional elements of non-spatial type) optimizes the spaces of the Persian Linle Packing, maximizes the Resistance to Vertical Compression and minimizes the Amount of Material Used, according to the operation restrictions of the packing during the transport of the merchandise. This approach is developed in four phases: the identification of the solution space; the optinlization of the conceptual design; the application of TRIZ; and the generation of the final proposai solution. The results show the proposed packing (with 28% Jess cardboard) supports at least the same vertical Joad with respect to the nearest competitor packing. However, with the same number of packings per pallet and pallets per oontainer, the space used by the packing assembled and deployed in the container is greater by 10% and 38% respectively. Besides, TRIZ includes innovative non-spatial elements such as the airflow and the friction of the product inside the packing. The contribution of this approach can be replicable for the packing design of other horticultural products of the agri food cllain.