The article deals with the improvement of economic and legal regulation in the tourist sector. To solve the regulation issues of the tourism sector, it is proposed to use a multidisciplinary approach, whose essence is trying to integrate a variety of scientific areas and concentrate them in the tourism sector. It is proved that the application of this approach in the analysis of economic and legal regulation of tourism activities will allow considering more fully and systematically the regulation of relations in the tourism sector, identifying their patterns, and suggesting ways to develop the tourism industry in the current context. It is revealed that the main expected results of the tourism policy are growing the tourist flow and increasing the development level of the tourism industry. At that, the target indicators of the tourism policy are the number of accommodation facilities and the number of people working in tourist companies.

The article deals with the economic and legal support of marketing communications in the tourism sector. It is established that marketing communications in the tourism sector consist in making the tourism enterprise, as well as corresponding tourism products and services recognizable and attractive to consumers at the national and international level. It is determined that marketing communication covers any activity of a travel company, informing and reminding consumers and the market about its activities and the provision of tourism services. Currently, the creation of a regulatory framework for marketing communications can be affirmed; however, the topic of marketing communications in the tourism sector is not sufficiently covered and regulated, especially in the advertising field. Among the variety of laws regulating marketing communications in the tourism sector, one can find particular articles concerning communication activities, although the specifics of regulating the process of promoting the sale of tourism products are not legally enshrined.