Overtourism is a growing phenomenon in many destinations that has placed the management of tourist flows among its main challenges. The analysis of the cases of Barcelona and Palma, two cities that stand out among Spanish urban destinations, allows us to review the measures adopted by public administrations to manage this process. The results show the need to move towards integrated tourism governance to improve the management of urban destinations. To this end, a smart tourism planning that also serves to guide the recovery of the sector in the post-COVID era. El overtourismes un fenómeno creciente en muchos destinos que ha situado la gestión de los flujos turísticos en la agenda política a escala local. El análisis de los casos de Barcelona y Palma, dos ciudades destacadas entre los destinos urbanos españoles, permite revisar las medidas adoptadas por parte de las administraciones públicas para gestionar este proceso. Los resultados muestran la necesidad de avanzar hacia una gobernanza turística integral para mejorar la gestión de los destinos urbanos. Para tal fin, se apuesta por una planificación turística inteligente que, además, sirva para guiar la recuperación del sector en la era post-COVID.

Since the mid-20th century, tourism has become a strategic activity for the economy of the Balearic Islands, causing profound social, territorial, and environmental transformations. This fact challenges local society, which must be aware of its environment to better face the future challenges posed by this economic activity. With this goal, the official curriculum has been analyzed, making it possible to ascertain the approach with which this subject is taught by the administration and what objectives are set. Furthermore, a review was carried out of the contents of geography textbooks in the third year of ESO and the second year of the Baccalaureate, which corresponds to the educational stages in which tourism aspects appear. The results obtained represent a fundamental strategic diagnosis to improve the teaching and learning of this key activity for the Balearic Islands, giving it more importance and adapting its approach to the current times.